Meeting News - August 11, 2008 - (Page 4)

A u g u s t 1 1 , 2 0 0 8 Vo l u m e 3 2 , N u m b e r 1 4 Perspectives Talk to the Handbook Bringing the 2008 Meeting Planners Handbook into this issue of MeetingNews was a revelation. Up until now, the Handbook has been a stand-alone publication that was delivered with the August issue. The writing of it was assigned to industry professionals, who turned in sound educational segments and checklists that covered the nuts-andbolts of meeting planning. Last year, a decision was made to fold the Handbook into the main issue. Having it now so close to our regular content revealed a flaw in our previous editorial thinking—that you, the readers of MeetingNews, needed to be reminded of the basics! In pondering the problem of how to deliver a Handbook that was as sophisticated as the planners who read it, we pored over past issues and discovered the answer. In two of our columns, Meetings Marketplace and Live from the Forum, real meeting planners pose real planning problems and present possible solutions. Terri Hardin, These columns represent two of today’s most Editor-In-Chief popular cultural trends—the “reality” rage and the social media phenomenon, where content is dictated by the reader. Combined with a little legal advice from sister magazine Successful Meetings’ law columnist Ben Tesdahl, Esq., they comprise the basis for the 2008 Meeting Planners Handbook: Real Life Lessons. I’m sure the issues presented in the Handbook make up only the tip of the iceberg of complexities that you face each day. But I hope it is the launchpoint of an engaging dialogue on this multifaceted industry. r Editorial Editor-In-Chief, Terri Hardin (646) 654-7364; terri.hardin@nielsen.com Executive Editor/Hotels, Rayna Katz (646) 654-4421; rayna.katz@nielsen.com Managing Editor/International, William Ng (646) 654-4451; william.ng@nielsen.com Research Director, Nancy Lazarus (646) 654-7272; nancy.lazarus@nielsen.com Editorial Fax: (646) 654-4428 Editorial Address: 770 Broadway, New York, NY 10003-9595 Corporate/Sales Nella Veldran, Vice President Travel Group Phone: (646) 654-7325 Southeast/Mid-Atlantic/Ohio Larry Mischik, Ad Director/Account Manager 3054 Four Oaks Drive, Atlanta, GA 30360 Phone: (770) 604-9641 NY/NJ/New England/Bermuda/Caribbean Diane DiMaggio, International Advertising Director 770 Broadway, NY, NY 10003; Phone: (646) 654-7332 Contributing Editors Corrie Dosh, Robert Carey, Kinley Levack Joy Anderson, Marc Boisclair, Marshall Krantz Florida/Cruise Arthur Hyman, Associate Publisher/Account Manager 1267 Via Fiume, Boynton Beach, FL 33436 Phone: (561) 736-5374 Art Art Director, Richard Prestia (646) 654-4424; richard.prestia@nielsen.com Midwest/Texas/Louisiana Patrice Carman, Account Manager 200 West Jackson Blvd., 27th floor, Chicago, IL 60606 Phone: (312) 583-5522 Marketing Sr. Marketing Manager, Jennifer Pepper (646) 654-7263; jennifer.pepperstam@nielsen.com CA/HI/Colorado/Arizona/Nevada/NM Sharon Freeark, Account Manager 2950 31st Street, Suite 100, Santa Monica, CA 904053037; Phone: (626) 578-0700; Fax: (626) 578-0720 Production Production Manager, Adam Schaffer (646) 654-7295; Fax (646) 654-7318 adam.schaffer@nielsen.com Subscription Information: (847) 763-9050 Subscription Fax: (847) 763-9037 Single Copy Sales: (847) 763-9050 Asia/Pacific/Southwest/Colorado Edie Garfinkle, International Advertising Director 2510 G Las Posas Road, #505, Camarillo, CA 93010 Phone: (805) 383-1326; Fax: (646) 654-4456 Custom Media Editorial Director, Marilyn Moore (646) 654-7360 Executive Editor, Alison Golub Executive Editor (performance), Karen Gines Associate Editor, Sara Veit Creative Director, Denniston Brown Art Director, Michelle Tropiano Associate Art Director, Jonathan Chang Associate Art Director, Tessa Sestina Digital Sales Jared Smith, National Account Manager 770 Broadway, NY, NY 10003; Phone: (646) 654-5520 International CANADA: Wayne St. John, President; Penny Dickenson, VP Sales; Alex Kinninmont, VP Sales/Admin.; Francoise Chalifour, Cyndy Fleming, American Publishers Canada Phone: (416) 363-1388; Rosalind Genge, Western office, Phone: (604) 988-0730; MEXICO & LATIN AMERICA: Veronica Castro; CASS Media; Phone: 52-55/5605-1757 EUROPE/AFRICA/MIDDLE EAST: Diane DiMaggio, International Advertising Director, Successful Meetings/MeetingNews; Phone: 646-654-7332; Fax: 646-328-0218; Cell 914-299-4394; Spain Luis Andrade, Luis Andrade Publicidad Internacional; Phone: 34-91-441-6266; Fax: 34-91-441-6549; Portugal Paulo Andrade, Ilimitada Media International; Phone: 351-21-385-3598/45; Fax: 351-21-388-3283 ASIA/PACIFIC: Singapore Lavendar Tan, Al Media, 733 Bukit timah Road #03-05, Singapore 269748; Phone: (65) 469-9321; Malaysia, Thailand, Philippines Annie Blanchard & Associates, Phone: (632) 532-6827; Fax: (632) 584-2110; Korea Mr. Jung-Won Suh, President, Sinsegi Media Inc., Phone: +82 2 3275 5969; Japan Etsuko Ichinohe, Pacific Business, Inc.; Phone 81-3-3661-6138; Fax: 81-3-3661-6139; Macau, Hong Kong, China Stephen Hutton, Hutton Media Limited, International Media Representatives, Suite 2102 Fook Lee Commercial Centre, 33 Lockhart Road, Wanchai Hong Kong; Phone: 852 2528 9135; Fax: 852 2528 9281 Information Marketing Associate Director, Audience Marketing, Tracey Dwyer (646) 654-5879 tracey.dwyer@nielsen.com Reprints The YGS Group Barb Karmilowicz (800) 290-5460 x106 MN@theYGSgroup.com List Rentals For postal mailings: Julius Single, (845) 731-2731 For emailings: Nicole Guarascio, (845) 731-3828 Group President Sabrina Crow Business Manager Leslie Musick terri.hardin@nielsen.com IN THIS ISSUE ® ® ® ® ® ® ® What’s Up @ MeetingNews.com . . . . . . . . . . . . . . . . . . . .8 Inside the Meetings Industry . . . . . . . . . . . . . . . . . . . . . .10 Social Scene . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 People Making News . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 MN Webcast Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31 Advertisers Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66 Live from the Forum . . . . . . . . . . . . . . . . . . . . . . . . . . . .67 President, Greg Farrar Senior Vice President, Human Resources: Michael Alicea Senior Vice President, Marketing: Mark Hosbein Senior Vice President, Finance: Derek Irwin Senior Vice President, Entertainment: Gerry Byrne Senior Vice President, Marketing, Media & Visual Arts: Sabrina Crow Senior Vice President, Retail: David Loechner Senior Vice President, Online: Linda McCutcheon Senior Vice President, Building & Design: Joe Randall Senior Vice President, Central Services: Mary Kay Sustek Vice President, Licensing: Howard Appelbaum Vice President, Manufacturing & Distribution: Jennifer Grego Vice President, Audience Marketing: Joanne Wheatley Correction In the Newsmaker of July 21 (page 8), Susan Sarfati did not work for one organization for 30 years but rather worked for four different organizations: US Chamber of Commerce, 1977-79; American Society of Association Executives (ASAE), 1979-1993; Greater Washington Society of Association Executives (GWSAE) which was a separately incorporated organization and not part of ASAE, 1993-2004; The Center for Association Leadership (she was the founding CEO of the Center, which was launched in 2001, and is still President & CEO of The Center), 2001 – present; and ASAE, 2004 – present. Also, ASAE’s annual conference this August 16 to 19 is in San Diego, not Chicago. MeetingNews regrets the errors. 4 MeetingNews August 11, 2008 www.meetingnews.com http://www.meetingnews.com http://www.meetingnews.com

Table of Contents for the Digital Edition of Meeting News - August 11, 2008

Meeting News - August 11, 2008
Contents
What’s Up @ MeetingNews.com
Inside the Meetings Industry
Social Scene
People Making News
Hotels & Resorts
Convention Centers
CVBs
International
MN Webcast Report
Southern Meetings
Meeting Planners Handbook
Destination Insider
Advertisers Index
Live from the Forum

Meeting News - August 11, 2008