NEWH - August 2003 - (Page 37)

signage for today’s golf resort… by: Sue Gould, Lebowitz | Gould | Design, Inc. The exclusive 60 room Diplomat Country Club is situated on a secluded site on the Intracoastal waterway in Hallandale, Florida (midway between Ft. Lauderdale and Miami) linked with ferry shuttle service to the 1,000 room Westin Diplomat Resort and 6,000 seat Banquet Center on the ocean at Hollywood, FL. Originally developed by Driscoll Development, the $800 million Hotel and Resort is now a Westin property. Opened in 2000, the Country Club features an 18 hole course on 155 acres designed by Joseph Lee, with a 30,000 sq. ft. luxury spa, tennis center and restaurants – the Royal Palm Room, The Links Grill, and the more casual Tack Room Lounge. The graphics guide visitors around the site, and combine the traditional Italianate villa resort flavor of the Country Club with the more contemporary character of the related hotel. Leisure, sport and resort are key themes in the Diplomat Country Club Graphics Program. This elegant property combines the atmosphere of a full service resort hotel with professional Spa services and several dining options along with the offerings of an 18-hole golf course and 10-court Tennis Center. Full-time golf pro and tennis pros are available for coaching and classes. Lead designer Susan May of Lebowitz | Gould | Design, Inc. worked closely with the architect, Sandy & Babcock, the interior designers, Carol Korn Interiors, and Bradshaw Gill Associates, the landscape architects, as well as with the golf course architect, Joseph Lee, in the development of a comprehensive system of elements which complement each facility, as well as tie the entire property together. Native coralstone and polished marble signs, matching interior finishes and always cool to the touch, were used throughout the property, providing a spare no expense sense of lavishness. The marbles were light tones throughout the Spa areas and deep green in Clubhouse lobbies and lounges, in keeping with the interior schemes. The golf course is a mid-level challenge course, and wraps three sides of the 60-room resort clubhouse. LGD designed a system of low profile tee signs using the site paver and perimeter wall coralstone as an angled base with sandblasted, painted graphics on a polished marble panel. Working with aerial photographs of the golf course, we developed custom graphic drawings of each golf hole to aid golfers in understanding the challenges of each hole. Tee Signs give pars, and yardage for four standard levels of play. The low profile signs allow the golfers to have full 360º views with no visual obstructions at each tee location. A system of taller, freestanding and wall mounted site directional signs direct golfers and other hotel guests around the property and to Restaurants, the Tennis Center and Spa. The project was fabricated and installed by Design Communications, Ltd., out of Orlando, Florida and Boston. For more information on Lebowitz | Gould | Design, Inc. please visit www.lgd-inc.com Photos courtesy of Lebowitz | Gould | Design, Inc. 37 http://www.lgd-inc.com

Table of Contents for the Digital Edition of NEWH - August 2003

NEWH - August 2003
Contents
Letter From the Editor
Hospitality News
On the Road Again
Calling All Entries
Tips on Specs
The Creation of the Ritz-Carlton Golf Resort
Signature Golf Resorts
Designing a Golf Clubhouse
International Purchasing
Creating a Vision for Clubhouse Renovations
Signage for Today’s Golf Resort
The History of Nightclubs
To See and Be Seen
Appealing to the Senses
Marysol–Real and Magical in the Windy City
The Juggling Act—The “Ooh and Aah” vs. Value Engineering
Cork—Not Just for Wine Bottles Anymore
Lessons Not Learned: Life Safety Issues From the Cocoanut
Small Business Advice...
Things to Consider When Building, Renovating or Expanding
Industry Partner Education
Sources and Credits
Bios

NEWH - August 2003