NEWH - November 2005 - (Page 16)

concept hotels: a softer, gentler side of theme by Renate Kofahl Theming is sometimes associated with gimmickry, often with Vegas and almost always Disney fantasy. But in the hotel industry, there is a kindler, gentler idea of theming – the high concept hotel. These concepts range from themes that reflect arts and culture, fashion and lifestyle that are carried through a particular property’s design and experience. We know the reason for the trend – consumer dissatisfaction with a cookie cutter experience. And with the boutique hotel trend maturing and exhibiting less and less differentiation, the high concept hotels are today’s answer to what’s next? for those seeking individuality in their lodgings. Where a theme creates an alternate reality; a concept carries a specific meaning that connects to who we are. Are you an avid reader? An art lover? A down home girl? A fashionista? If so, there is a hotel created just for you. What makes a good concept hotel? The possi- 16 bilities of carrying out a concept theme in a hotel setting are as endless as the interests of the entire population. Who are you? That is the next concept hotel in the making. Book lovers traveling to New York who want more than just a place to lay their head will find an enriching experience at the Library Hotel. Drawing on its location across the street from the legendary New York Public Library and nearby the M o r g a n L i b r a r y, t h e Library Hotel in Midtown Manhattan smartly executes the sophistic a t e d concept of the

Table of Contents for the Digital Edition of NEWH - November 2005

NEWH - November 2005
Letter from the President
Upfront
Contents
Hospitality News
Learning from Las Vegas, Exposing the Masters
Concept Hotels
Hospitality Industry Finds Friend in IRS
Mof Mof – Minimum of Fuss, Maximum of Flavor
Bubble Bash a Great Success!!
Niagara Fallsview Casino Resort
NEWH Welcomes New Corporate Partner NLP Industries
School from the Heart Update
Contributors
Coming Events

NEWH - November 2005