NEWH - August 2006 - (Page 22)

rates. I create layers that are beautiful in their own right as well as the contribution they make to the final piece. The different levels work together to create an almost interactive experience that draws in the viewer.” “Art flourishes where there is a sense of adventure,” according to philosopher Alfred North Whitehead. The étage team brought this sense of adventure to the project – along with profound artistic talent and imagination. The result is a new way of translating art to carpet design. A work of art, each étage image stands on its own, yet has the opacity or translucency to work in synergy when layered with other designs. Final compositions can contain as many as 10 design layers and include a palette of 3,600 colors. Designers simply apply layers until they find the configuration they like. Milliken booth at the HD Expo At HD Expo this year, étage won the “Best in Competition” – Product Design Award. technology can take you to a new level by Deborah Adams There’s nothing fun about the word “technology.” It doesn’t sound the least bit intriguing to most of us in the interior design community. In fact, too many times, it is coupled with an explanation of a manufacturing process that would make anyone’s eyes glaze over. So this isn’t about HOW our proprietary processes work, but WHAT they can do for you. Let’s start where you start – you have this project. The property owners want “truly unique” in less than 6 months. Enter your Brintons representative, supported by their local field designer. You kick around some ideas, choose a direction from volumes of inspirational designs and narrow down your color options. Now this is where Brintons’ exclusive “technology” comes in and WHAT it can help you do: Brintons Sea Anenome Rug 22 1. “AXis” It’s extremely versatile. It allows us to layer a wide range of design elements and textural effects. Have you ever thought – “if I could just combine this pattern with that shape, it would all come together?” Well, AXis is how that happens. It lets us create virtually any pattern repeat with the use of 24 colors. 2. “Picture Perfect” It renders digital photographic images into woven Axminster carpet. It lets us translate digital photography into expressive imagery in an infinite variety of ways, resulting in some pretty lively and unique commercial flooring treatments. See how simple technology can be! You don’t have to know how to build a watch to know what time it is. But you do have to know that the watch exists! You can achieve far superior results in your plans for “truly unique” when you take advantage of these tools. To reach a new level in cusBrintons orange rug tom carpet design, you just have to know that your Brintons sales-design-planningservice team exists! Get them to show you how to raise the bar for your next project. Based in Kidderminster, England, family-owned Brintons Ltd. was founded in 1783 and currently operates in four countries on three continents. As the largest Axminster weaver in the world, Brintons’ highend woven products and handmade rugs have become the standard for impressive business and residential properties everywhere. The company’s global field designers are “at your service” to create exceptional custom carpet patterns, in addition to more than 300 in-stock products. For additional information, visit www.brintonsusa.com or call 678594-9300. NEWH, Inc. would like to take this opportunity to thank Brintons, Ltd. for all their support of the NEWH/United Kingdom Chapter. They have been very instrumental in sponsoring major fundraising events for the chapter starting with the Chapter Chartering Ceremony June 2002. Their support of the School from the Heart project helped the chapter raise over £41,000 for UNICEF! Brintons, Ltd. is also the chapter’s first Business Member …. NEWH would like to recognize a great company and thank them again for all their support!! http://www.brintonsusa.com

Table of Contents for the Digital Edition of NEWH - August 2006

NEWH - August 2006
Letter From the President
Upfront
Contents
Hospitality News
In the Community
Form and Function – Technology That Truly Enhances Design
The Entrepreneurs 10 Commandments
The Power of Design: Good Design = Good Business
Katrina Relief Effort
Technology Enables Design
Technology Can Take You to a New Level
88th Annual NeoCon World’s Trade Fair
G2E Institute and Red Rocks Casino Resort and Spa
New Beginnings
Los Angeles Scholarship Winners
HD 2006 Expo Recap
Washington DC Chapter Takes Up the Torch for School From the Heart
Contributors
Coming Events

NEWH - August 2006