NEWH - September 2009 - (Page 18)
case study Brintons
Design Approach Brintons was presented with two
requirements from the design company. The first was
that the carpet design should respond to the ceiling layout that features a dramatic dome and ancillary coffers.
The pattern of the borders and the area segments had to
roughly mimic those in the ceiling. The second
requirement was that the royal blue, gold, and palatial
red colors had to be rich enough to “carry” the ballroom
as it lay empty, as this is often the time when a
prospective client first sees the room prior to a booking
being made. Because of the requirement for the carpet
design to respond to the ceiling layout, there would be
very few repeats in the design. This meant the Brintons
design team had to generate a single, larger design for the
entire project rather than just a small 36-inch or 72-inch
segment of carpet. Additionally, the combined rooms
were irregular in shape, making the task of creating an
integrated design even more challenging.
Solution
Deco Diligence
A creative carpet solution for the ballroom
spaces of an historic hotel
The project The stunning Art Deco Jumeirah Essex House first opened its
doors in 1931, but has recently been the subject of a $90 million renovation.
Boutique design specialist, Kenneth E. Hurd & Associates, was commissioned
by the owners to refurbish the Grand and Petite salons, which make up the
primary ballroom spaces in the hotel. Brintons, recently accredited with
ISO14001, was appointed as the exclusive carpet supplier.
Client Brief The owners of the Jumeirah Essex House wanted to reinvigorate the two primary function rooms without compromising the overall
French style and décor. They were determined that the greatest impact would
be made by replacing the carpet to complement the traditional detailing.
Kenneth E. Hurd & Associates—a company with extensive experience of
completing historic renovations—chose to work with Brintons because of its
proven skills in generating traditional carpet designs that are in keeping with
the required sensitivity of
detail and coloration for
this type of project.
Above and right: Two
views of the Jumeirah
Essex House ballroom,
with its European palaceinspired carpet from
Brintons.
18 september 2009 www.newh.org tel 800.593.NEWH
The final carpet design theme was
reminiscent of a classic European palace. The
borders featured multiple bands of repeating patterns—
gold on blue backgrounds that simulated the decorative
gold-leafed motifs in the ceiling—while the scrollwork
and floral motifs within the area segments complemented the garlands and relief moldings on the fascias and
wall panels. As the design was so intricate and the
colorations were so critical, Brintons prepared numerous
hand trials prior to the design firm showing them to the
executives of the hotel. Once approval was obtained for
the design concept, Brintons prepared detailed layout
drawings showing the seaming and pattern matches.
After a final design review, the carpet was manufactured
at Brintons’ global headquarters in Kidderminster, Great
Britain.
“Brintons [has an] extensive design archive that dates
back to 1791 and, when you’re trying to recreate
historically accurate pieces for a project like Jumeirah
Essex House, the archive is invaluable,” explains Elaine
Traynor, Brintons’ senior designer. “Following a
significant internal consultation, I found period source
inspiration as a starting point and then presented various
design options from which we narrowed down the
styling. We were then able to develop the design further
relating to the initial brief.”
Adds Hurd: “We were equally pleased with the
service we received from Brintons to achieve such a
dramatic carpet that was perhaps one of the most
complex we have ever attempted.” I
www.brintons.net/commercial/home
http://www.brintons.net/commercial/home
http://www.newh.org
Table of Contents for the Digital Edition of NEWH - September 2009
NEWH - September 2009
Contents
News
Sustainability: POV
Design 101
Case Study: Project
Case Study: Product
Have you Seen?
Product Know-How: Fabrics
On the Scene
Cover Story: NLP
Project: Langham Shanghai
Project: Founding Farmers
New Members
Save the Date
Partner Profiles
NEWH - September 2009
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