NEWH - November 2009 - (Page 14)

design101 hotel renovation Linked In Natalie Sheedy makes room for Sheraton’s new tech hub Challenge: For the past year, Sheraton Hotels & Resorts have redesigned more than 300 lobbies worldwide with the addition of its Link@Sheraton—a unique virtual and physical lobby lounge space that meets the needs of Sheraton’s core guests by enabling them to work, relax, and remain connected with friends and family during their travels by offering free WiFi and internet-enabled computer stations (courtesy of a partnership with Microsoft). So when it was Sheraton Madison’s turn, Marcus Hotels brought in Chicago-based designer Natalie Sheedy for the lobby renovation, charging her with not only adding the new Link concept, but also a coffee bar. By opening these closed off rooms and adding the Link and coffee shop, the lobby went from cramped and inviting to spacious and lively.” Natalie Sheedy founder Natalie Sheedy Interiors, Inc. “ Solution: In order to create room for the Link hub and coffee bar, Sheedy eliminated an unused gift shop and office space. “By opening these closed off rooms and adding the Link and coffee shop, the lobby went from cramped and inviting to spacious and lively,” Sheedy says of the Madison, Wisconsin hotel. “When you walk into the hotel now there always feels like there is an energetic buzz going on…an action that the guests want to be part of.” Also for a warm and comfortable environment, she employed a navy blue palette, natural textures, and Art Diffusion panels painted in a high gloss blue. “This worked as the perfect backdrop to the Link wall panel systems,” Sheedy says, adding that she also renovated the hotel’s club lounge and kitchen, the restaurant and bar, and two large guest suites, part of the brand’s multiyear, $2 billion revitalization program. “The blue texture on the wall is rich in color with a lot of movement and shine.” s Clockwise from top left: Three views of the Link@Sheraton in the brand’s Madison, Wisconsin location. 14 november 2009 www.newh.org tel 800.593.NEWH http://www.newh.org

Table of Contents for the Digital Edition of NEWH - November 2009

NEWH - November 2009
Contents
News
POV: Sustainability
POV: Spa Design
Scholarship: Icon of Industry
Design 101
Have you Seen?
Product Know-How
On the Scene
Cover Story: Burtco
Project: Bonneville Spa
Project: Spa at Encore
Project: Anaheim Marriott
Save the Date
Resources
New Members
Partner Profiles

NEWH - November 2009