NEWH - Fall/Winter 2010 - (Page 10)

sustainability point of view thinking radically The following is about Trespass, a concept from NEWH Sustainable Committee member, Carly Cannell, the first honorable mention finalist from the John Hardy Groupand Hospitality Design magazine-sponsored Radical Innovation in Hospitality Award competition. SINCE THE 1950S, many malls across America have served as a focal point for their respective communities. It was the place to be seen and run into friends, a safe place to let teenagers hang out and get their first jobs, and even a warm place for seniors to squeeze in a few laps around the corridor before the shops opened up. a hotel to anchor the mall, we can create an opportunity to introduce a livelier entity into the equation. The main components include: Central Cell or Hinge: The main axis from the parking lot to the mall is a glass cell, which connects the outside world to the inner mall, serving as the primary axis of circulation The Park: Connected to the hinge, the park is a series of undulating planes, hills, and ramps that create a topographical experience. The park defines this concept by providing an active and social destination for hotel guests and community. Caburbans: That’s suburban cabins for you inquiring minds. Caburbans are designed as energy efficient, sustainable, pre-fabricated modules, and are designed to utilize the latest in sustainable technologies, materials, and finishes with a modern, relaxed aesthetic. So what happened? More recently, the classic role the mall once played in many communities has drastically changed. As the economic climate shifted and communities began to struggle, the malls became an immediate reflection of that struggle, inviting a disappointing domino effect. As a consequence, many big box and anchor stores within malls started seeing the effect. Last year, monthly sales at department stores, which typically are the anchors, showed a marked decrease in sales as compared to 2008. In fact, many of these stores are gone, and malls are seeing lower levels of foot traffic, making it difficult for the remaining stores to maintain the spending levels needed to stay afloat. Many robust suburban communities are now locations of empty shells that once were thriving malls. Solution: Trespass Trespass is a component-based hospitality concept that resuscitates these empty shells, while invigorating a community. Key to the revitalization of the mall is returning it back to a place of community by creating a destination for vacation planners, business travelers, and local community alike. By using 10 fall/winter 2010 www.newh.org tel 800.593.NEWH Why now? In a nation of instant architecture, we’re left with a plenitude of concrete deserts and big box tombs. Using the existing structure and enhancing its façade, both interior and exterior with living walls, color and life interrupts the concrete mirage and hopefully inspires a new method of resuscitating dying malls. Luxury is the here and now, and as a result of what’s happening in the global economy, we’ve started returning to the simple things, like family and community— less on extravagant ventures and possessions. Trespass asks you to redefine what luxury means in hospitality: the quality of experience it provides and the belief that it should be accessible to everyone. Carly Cannell is the founder of Chicago-based Weetu, a multi-disciplinary design studio to approach interiors, architecture, marketing, and identity from a unique collaborative perspective. www.goweetu.com http://www.goweetu.com http://www.newh.org

Table of Contents for the Digital Edition of NEWH - Fall/Winter 2010

NEWH - Fall/Winter 2010
Table of Contents
News
Sustainability: Trespass
Tradeshows
Icon of Industry
Have You Seen
Product Know-How
On the Scene
Cover Story: Signature Hospitality Carpets
Project: Glow Fresh Grill and Wine Bar
Save the Date
New Members
Partner Profiles

NEWH - Fall/Winter 2010