NEWH - Summer 2013 - (Page 34)
Product Know How Lighting
Seeing Clearly
High-tech solutions brighten hospitality spaces
By Kelly Hushin
T
here are few places in a hotel where one can so clearly
see the effects of changing technology than in its
lighting. Sure, one might argue that flatscreen TVs or
MP3 player-ready alarm clocks are great indicators of
technology’s advancement. Lighting, however, has been forced
to change, if for no other reason than the energy savings modern
bulbs can facilitate. As owners get pushed harder to save on
energy and keep pace with high-tech consumers, the state of a
hotel’s lighting can serve as a good gauge for its tech-savvy status.
“The newest and coolest thing we’re seeing in lighting is
the technology available to create the designs,” said Laurie
Foster, director of design at Ashley Lighting. The 28-year-old
hospitality lighting company is starting to use the latest in 3D
and engineering software in its manufacturing and design. One
example of this is digital and rapid prototyping, which Foster
says enables visualization and simulation of a product before
the creation of physical samples, thus reducing time and cost in
development.
As for light delivery systems themselves, manufacturers claim
that LEDs are only getting more popular, and they claim the
energy source will continue to prove promising. “We are seeing
a greater demand for LED lighting, dimmer switching, and other
energy-saving light sources and functions,” said Foster.
Amy Repsher, senior marketing manager at Hallmark
Collective, says that LEDs have been around for a long time,
but are continually evolving. “LED is the future of hospitality
lighting,” she said. “[They are] becoming more affordable, and the
best part about them is they are truly a green product.”
The green component comes primarily from their extreme energy
efficiency, with some chips within LEDs now able to emit more than
100 lumens per watt. As a comparison, a 100-200 watt tungsten
incandescent bulb emits about 14 lumens per watt, meaning it takes
far more energy to reach the same luminosity as an LED.
Repsher pointed to a new product line at Hallmark called
Krush that is made in California, exemplifying another modern
request from designers: that products be designed in the U.S., to
further decrease environmental footprints.
Ron Smith, vice president at Ashley Lighting, said the
company is eagerly addressing an increased need for more
environmentally friendly products. Th is began with a shift from
compact fluorescent to LED lighting, he says, stressing Ashley’s
partnership with Energy Star and its ongoing goal to design and
offer eco-friendly products.
Matthew Dehnert, director of strategic development at iWORKS,
agreed that technology is paving the way for trends in lighting
34 www.newh.org
Left and below: Two
contemporary options
from Ashley Lighting: a
table lamp with a black
and ivory silk shade,
and an LED desk lamp
with a flex arm in white
and polished chrome.
Above and right: Two table
lamps from Hallmark
Collective: twig lined D404285 and Mina in emerald.
http://www.newh.org
Table of Contents for the Digital Edition of NEWH - Summer 2013
NEWH - Summer 2013
Table of Contents
News
Who’s Who
Sustainability: Point of View
Conference Roundup
Q&A: Lynn Fisher
Q&A: Mary Ann Thornam
Have You Seen?
Product Know How
On the Scene
NYLO Dallas South Side
Renaissance Baton Rouge Hotel
Save the Date
New Members
Partner Pro
Ad Index
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