IIDA Perspective - Fall/Winter 2011 - 39

Making the cultural circuit this summer in new york, a Uniqlo Cube partnered with a temporary skating rink near the high Line.
Image: Courtesy of HWkn (Hollwichkushner)

satisfies the social impulse. Padded leather doors close off the private dinning room where “it’s more intimate and calm, as if you’ve trespassed into someone’s wine cellar,” Dubbeldam says. “The different zones instigate different speeds of being there,” she continues. The space is also designed to evolve, with screens that move and wall-height doors that pivot to transform the private dinning room into an adjacent space “so that over time or even a day you can adjust the space to how you want,” Dubbeldam says. While Tashan is devoid of any technological bells and whistles, one may wonder if its mutable space is reflective of our online culture. Does the Internet’s 24/7 availability and its perpetual updates influence how we expect our restaurants and other designed spaces to accommodate us? boge speculates we may be at the beginning of a paradigm shift in our perception of space—a sort of 21stcentury version of the renaissance’s orientation around the vanishing point—that will only be recognizable years from now. still, right now it’s impossible to parse what impact technology specifically has on how we design

spaces and what we desire from them. Until we sort out cause and effect and the innumerable forces that shape how we design, it’s clear there are some shared trends: accessibility, community, and connectivity; variable options and flexibility; continual evolution; and a user-focused sensibility. All these drivers are behind a resurgence of temporary and experimental retail spaces. While pop-up stores have been the rage for a while, companies such as Japanese clothing retailer uniqlo are creating such places with greater emphasis on cultural and local relevance. In a temporary public lot adjacent to new york’s exceptionally successful High Line park, uniqlo was a sponsor of a roller skating rink and its adjoining outdoor food and drink plaza for the summer of 2011. Also on the lot was the uniqlo Cube, a 64-square-foot pop-up store designed by HWkn (Hollwichkushner), a new york-based branding and architecture firm. six of these cubes traveled throughout the city this fall, notably to arts and cultural festivals. It’s a brand campaign that moves pop-ups from pure retail exposure to lifestyle participation.

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Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2011

IIDA Perspective - Fall/Winter 2011
From IIDA
Contents
Q+A
Open Source
Power Tools
CEU Course
The Inside Picture
Social Network
Retaking Place
MythBusters
Design Decoded
Resources
Viewpoints
IIDA Perspective - Fall/Winter 2011 - IIDA Perspective - Fall/Winter 2011
IIDA Perspective - Fall/Winter 2011 - Cover2
IIDA Perspective - Fall/Winter 2011 - From IIDA
IIDA Perspective - Fall/Winter 2011 - 2
IIDA Perspective - Fall/Winter 2011 - Contents
IIDA Perspective - Fall/Winter 2011 - 4
IIDA Perspective - Fall/Winter 2011 - 5
IIDA Perspective - Fall/Winter 2011 - 6
IIDA Perspective - Fall/Winter 2011 - Q+A
IIDA Perspective - Fall/Winter 2011 - Open Source
IIDA Perspective - Fall/Winter 2011 - 9
IIDA Perspective - Fall/Winter 2011 - 10
IIDA Perspective - Fall/Winter 2011 - 11
IIDA Perspective - Fall/Winter 2011 - 12
IIDA Perspective - Fall/Winter 2011 - 13
IIDA Perspective - Fall/Winter 2011 - 14
IIDA Perspective - Fall/Winter 2011 - 15
IIDA Perspective - Fall/Winter 2011 - Power Tools
IIDA Perspective - Fall/Winter 2011 - 17
IIDA Perspective - Fall/Winter 2011 - 18
IIDA Perspective - Fall/Winter 2011 - 19
IIDA Perspective - Fall/Winter 2011 - 20
IIDA Perspective - Fall/Winter 2011 - 21
IIDA Perspective - Fall/Winter 2011 - CEU Course
IIDA Perspective - Fall/Winter 2011 - 23
IIDA Perspective - Fall/Winter 2011 - The Inside Picture
IIDA Perspective - Fall/Winter 2011 - 25
IIDA Perspective - Fall/Winter 2011 - 26
IIDA Perspective - Fall/Winter 2011 - 27
IIDA Perspective - Fall/Winter 2011 - 28
IIDA Perspective - Fall/Winter 2011 - 29
IIDA Perspective - Fall/Winter 2011 - Social Network
IIDA Perspective - Fall/Winter 2011 - 31
IIDA Perspective - Fall/Winter 2011 - 32
IIDA Perspective - Fall/Winter 2011 - 33
IIDA Perspective - Fall/Winter 2011 - Retaking Place
IIDA Perspective - Fall/Winter 2011 - 35
IIDA Perspective - Fall/Winter 2011 - 36
IIDA Perspective - Fall/Winter 2011 - 37
IIDA Perspective - Fall/Winter 2011 - 38
IIDA Perspective - Fall/Winter 2011 - 39
IIDA Perspective - Fall/Winter 2011 - 40
IIDA Perspective - Fall/Winter 2011 - 41
IIDA Perspective - Fall/Winter 2011 - 42
IIDA Perspective - Fall/Winter 2011 - MythBusters
IIDA Perspective - Fall/Winter 2011 - 44
IIDA Perspective - Fall/Winter 2011 - 45
IIDA Perspective - Fall/Winter 2011 - 46
IIDA Perspective - Fall/Winter 2011 - 47
IIDA Perspective - Fall/Winter 2011 - Design Decoded
IIDA Perspective - Fall/Winter 2011 - 49
IIDA Perspective - Fall/Winter 2011 - 50
IIDA Perspective - Fall/Winter 2011 - 51
IIDA Perspective - Fall/Winter 2011 - 52
IIDA Perspective - Fall/Winter 2011 - 53
IIDA Perspective - Fall/Winter 2011 - Resources
IIDA Perspective - Fall/Winter 2011 - 55
IIDA Perspective - Fall/Winter 2011 - Viewpoints
IIDA Perspective - Fall/Winter 2011 - Cover3
IIDA Perspective - Fall/Winter 2011 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011springsummer
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