“IT’S DIFFICULT WHEN [CLIENTS] WANT SOMETHING THAT ‘LOOKS LIKE THAT.’” “IF IT IS A PROJECT THAT INVOLVES WORKING WITH UNPLEASANT PEOPLE AND THAT MAKES ONE’S LIFE MISERABLE—TURN IT DOWN!” “ONCE THEY UNDERSTOOD THE ‘WHY,’ GETTING THEM TO CHANGE THEIR MIND WAS EASY.” ‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘ NO. ‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘‘ YES. 44 PERSPECTIVE