IIDA Perspective - Spring/Summer 2012 - 54

RESOuRCES

DESIGNER BuD RODECKER ExpLaINS THE THINKING BEHIND THE ISSuE’S GRapHICS
COvER

the typecentric cover interacts with the Perspective logo, the upsidedown “e,” incorporating it into our tag line, the power of Design. the letters themselves, which seem to weave through the paper, riff on floorplans; look closely and you’ll see walls and doorways. the compositional spareness is a departure from our more densely illustrated recent issues.
DESIGN DIaLOGuE, paGE 14

primo orpilla’s firm name, o+A, is arrayed in a vertical arrang ement to look like a person standing up. “it’s what i would call a cheap trick: the old visual cliché of type as human form,” bud explains.
WHaT DO CLIENTS WaNT?, paGE 22

the article headline uses a custom typeface by 3st. Dubbed Garland, it’s an homage to one by renowned designer Ken Garland. the graphic illustrations float evocative words in front of a question mark (page 23) and, on the following spread, a dollar sign—“a subliminal message about what clients really want,” bud jokes.
INSIDE THE DESIGN MIND, paGE 30

IIDa pinterest page pinterest.com/interiordesign
For a heady dose of visual inspiration, visit iiDA’s pinterest page, which—with 29 boards, 604 pins, and counting—is a diverse repository of envelopepushing imagery ranging from corporate and hospitality spaces to stairwells. in addition to being a platform for promoting members’ work, the page also functions as a gallery of our competition winners. And photos aren’t all that we post: We also use our virtual pin board to curate thoughtful infographics as well as designrelated quotes. With over 10 million users, pinterest is one of the fastest growing socialmedia outlets, and it’s proved an exciting forum for connecting with a new audience. best of all, we’re discovering what interests our fans and members. Follow us, and share your own favorite products, interiors, and passions.

For the headline, bud’s first instinct was to design an analyst’s couch that morphed into letters. but he abandoned that idea in favor of another psychological trope: a colorblindness test. At first glance, the illustration just looks like a cluster of circles; a few seconds later you notice that the dots spell out “design mind.” it’s a nod to the human tendency to seek order in chaos. on the following spread, bud augmented early20thcentury graphic artist A. M. cassandre’s iconic abstracted face with a brain “exploding” with creativity—i.e. traits common to interior designers.
MyTHBuSTERS, paGE 46

inspired by italian artist/designer bruno Munari’s article about cooking utensils, bud used silverware as a metaphor for multitasking. the opener’s full cutlery set is followed by a twoforone utensil, the spork. the last page bears a pair of chopsticks, a tool combining all functionalities. “it’s about reduction and moving from specialization to gener alization,” bud notes. the illustrations themselves also multitask as type, spelling out “mix.”
vIEWpOINTS, paGE 56

bud converted the choreography of that dreaded ’90s wedding dance, the electric slide, into the gestures of a hand swiping a smartphone screen.

http://www.pinterest.com/interiordesign

Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2012