IIDA Perspective - Fall/Winter 2013 - 49

The consideration and reinterpretation of external ideas can be
a valid tool in the creative process.
A piece of music, fi lm, art, or design
can be referential, but a designer
needs to add something extra,
something original, for it to become
meaningful. Our "value add" is the
ability to interpret and fuse external
inspirations-even trends-
into unique and inspiring solutions
that solve specific needs beyond
being simply entertaining or
aesthetically pleasing.

In a media-centric world,
designers have to anticipate how
clients will use digital tools and be
prepared to explain how a complete
and thought-out design, not just an
image of visually interesting finishes
and forms, will further the client's
objectives. Real innovation requires
that we transcend the constraints
of literal references and push beyond
the latest trends, especially in a
world where these surround us
at every turn.

On television, designers conceive
and build projects in a single day,
and virtually all of the focus is on
aesthetics, creating a flawed
portrayal of our profession. Designers
can and should offer a much better
vision of the value and impact our
work has on people's lives. In this
context, reference images (much
like rendering and modeling
software) can be a useful tool, but
if used as a crutch, they may actually
short-circuit the design process.

PERSPECTIVE

49



Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2013

Contents
IIDA Perspective - Fall/Winter 2013 - Cover1
IIDA Perspective - Fall/Winter 2013 - Cover2
IIDA Perspective - Fall/Winter 2013 - 1
IIDA Perspective - Fall/Winter 2013 - 2
IIDA Perspective - Fall/Winter 2013 - Contents
IIDA Perspective - Fall/Winter 2013 - 4
IIDA Perspective - Fall/Winter 2013 - 5
IIDA Perspective - Fall/Winter 2013 - 6
IIDA Perspective - Fall/Winter 2013 - 7
IIDA Perspective - Fall/Winter 2013 - 8
IIDA Perspective - Fall/Winter 2013 - 9
IIDA Perspective - Fall/Winter 2013 - 10
IIDA Perspective - Fall/Winter 2013 - 11
IIDA Perspective - Fall/Winter 2013 - 12
IIDA Perspective - Fall/Winter 2013 - 13
IIDA Perspective - Fall/Winter 2013 - 14
IIDA Perspective - Fall/Winter 2013 - 15
IIDA Perspective - Fall/Winter 2013 - 16
IIDA Perspective - Fall/Winter 2013 - 17
IIDA Perspective - Fall/Winter 2013 - 18
IIDA Perspective - Fall/Winter 2013 - 19
IIDA Perspective - Fall/Winter 2013 - 20
IIDA Perspective - Fall/Winter 2013 - 21
IIDA Perspective - Fall/Winter 2013 - 22
IIDA Perspective - Fall/Winter 2013 - 23
IIDA Perspective - Fall/Winter 2013 - 24
IIDA Perspective - Fall/Winter 2013 - 25
IIDA Perspective - Fall/Winter 2013 - 26
IIDA Perspective - Fall/Winter 2013 - 27
IIDA Perspective - Fall/Winter 2013 - 28
IIDA Perspective - Fall/Winter 2013 - 29
IIDA Perspective - Fall/Winter 2013 - 30
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IIDA Perspective - Fall/Winter 2013 - 42
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IIDA Perspective - Fall/Winter 2013 - 45
IIDA Perspective - Fall/Winter 2013 - 46
IIDA Perspective - Fall/Winter 2013 - 47
IIDA Perspective - Fall/Winter 2013 - 48
IIDA Perspective - Fall/Winter 2013 - 49
IIDA Perspective - Fall/Winter 2013 - 50
IIDA Perspective - Fall/Winter 2013 - 51
IIDA Perspective - Fall/Winter 2013 - 52
IIDA Perspective - Fall/Winter 2013 - 53
IIDA Perspective - Fall/Winter 2013 - 54
IIDA Perspective - Fall/Winter 2013 - 55
IIDA Perspective - Fall/Winter 2013 - 56
IIDA Perspective - Fall/Winter 2013 - Cover3
IIDA Perspective - Fall/Winter 2013 - Cover4
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