IIDA Perspective - Fall/Winter 2013 - 55

Behind
the
Design

Designers Bud Rodecker / 3st and Beth Weaver / 3st
explain the issue's graphics.

THE COVER

Bud Rodecker: We're interested in work that
is both formally strong and conceptually sound.
This issue's cover achieves that balance by
conveying the message of "Redirect" in both
content and form.

the spaces
THE SPACES IN-BETWEEN, PAGE 36

Beth Weaver: For The Spaces In-Between, we
took a simple layout of the title and began sliding
it apart to reveal the spaces in-between the letters.
Much like the interior spaces discussed in the
article, here small slices and corners of the type
took on their own interesting characteristics. We
continued this approach with the images and text
through the rest of the article. The reader continues
to encounter unexpected moments of type and
unusual intersections as they navigate through
the feature.

THE HAPPINESS QUOTIENT, PAGE 22

Bud Rodecker: We approached the results from
the happiness survey as an opportunity to make
individualized info-graphic posters. Each page
focuses on one aspect of the survey, and distills
the results into the simplest, purest graphic
representations of the data. Each page succeeds
as an individual piece, but together they tell
a larger, more compelling story.

O
IMAGE OVERLOAD, PAGE 44

Beth Weaver: For Image Overload we extrapolated
the visual framework of Pinterest, repeating a
single photo over and over again to flood the pages
with imagery. When the fi le became so loaded with
information it was almost impossible to work with,
we knew we'd been successful. As the design moves
across the 3 spreads the graphic clutter falls away,
ultimately revealing a clear view of the image.

ADVERTISERS IN THIS ISSUE
IIDA-Social Media
IIDA-Membership
National Terrazzo & Mosaic Association
Sherwin-Williams
Skyline Design
Sloan Valve

7
11
CV3
2
21
9

Tandus

CV4

Tarkett

5

Universal Fibers

CV2
PERSPECTIVE

55



Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2013

Contents
IIDA Perspective - Fall/Winter 2013 - Cover1
IIDA Perspective - Fall/Winter 2013 - Cover2
IIDA Perspective - Fall/Winter 2013 - 1
IIDA Perspective - Fall/Winter 2013 - 2
IIDA Perspective - Fall/Winter 2013 - Contents
IIDA Perspective - Fall/Winter 2013 - 4
IIDA Perspective - Fall/Winter 2013 - 5
IIDA Perspective - Fall/Winter 2013 - 6
IIDA Perspective - Fall/Winter 2013 - 7
IIDA Perspective - Fall/Winter 2013 - 8
IIDA Perspective - Fall/Winter 2013 - 9
IIDA Perspective - Fall/Winter 2013 - 10
IIDA Perspective - Fall/Winter 2013 - 11
IIDA Perspective - Fall/Winter 2013 - 12
IIDA Perspective - Fall/Winter 2013 - 13
IIDA Perspective - Fall/Winter 2013 - 14
IIDA Perspective - Fall/Winter 2013 - 15
IIDA Perspective - Fall/Winter 2013 - 16
IIDA Perspective - Fall/Winter 2013 - 17
IIDA Perspective - Fall/Winter 2013 - 18
IIDA Perspective - Fall/Winter 2013 - 19
IIDA Perspective - Fall/Winter 2013 - 20
IIDA Perspective - Fall/Winter 2013 - 21
IIDA Perspective - Fall/Winter 2013 - 22
IIDA Perspective - Fall/Winter 2013 - 23
IIDA Perspective - Fall/Winter 2013 - 24
IIDA Perspective - Fall/Winter 2013 - 25
IIDA Perspective - Fall/Winter 2013 - 26
IIDA Perspective - Fall/Winter 2013 - 27
IIDA Perspective - Fall/Winter 2013 - 28
IIDA Perspective - Fall/Winter 2013 - 29
IIDA Perspective - Fall/Winter 2013 - 30
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IIDA Perspective - Fall/Winter 2013 - 36
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IIDA Perspective - Fall/Winter 2013 - 42
IIDA Perspective - Fall/Winter 2013 - 43
IIDA Perspective - Fall/Winter 2013 - 44
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IIDA Perspective - Fall/Winter 2013 - 46
IIDA Perspective - Fall/Winter 2013 - 47
IIDA Perspective - Fall/Winter 2013 - 48
IIDA Perspective - Fall/Winter 2013 - 49
IIDA Perspective - Fall/Winter 2013 - 50
IIDA Perspective - Fall/Winter 2013 - 51
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IIDA Perspective - Fall/Winter 2013 - 53
IIDA Perspective - Fall/Winter 2013 - 54
IIDA Perspective - Fall/Winter 2013 - 55
IIDA Perspective - Fall/Winter 2013 - 56
IIDA Perspective - Fall/Winter 2013 - Cover3
IIDA Perspective - Fall/Winter 2013 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
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https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
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https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
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https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
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