Contents Fall / Winter 2014 IIDA Perspective FEATURES 10 The Power of Narrative 44 44 Beyond Programming From visioning sessions to experience mapping, immersive research is helping firms identify new specialties and discover more ways design can elevate the world around us. Startup Design Perspective looks at how projects in Madison, Milwaukee and Denver are embracing the principles of startups and using design to recruit top talent. 38 28 18 28 10 Pop Goes the Marketplace Pop-up design is popping up everywhere. Why are more and more designers taking on these short-term projects, and how are they keeping firms competitive in the marketplace? Perspective takes a look. RFP: Decoded Why do some proposals stand out while others fail? Is there such a thing as going overboard in a presentation? Perspective convened a roundtable of experts to find out what clients really want to see when awarding new work. 44 The Power of Narrative The drive for thought-leadership is changing how designers communicate. DEPARTMENTS 5 Contributors 6 From IIDA Julio Braga, IIDA, LEED AP, and Cheryl Durst, Hon. FIIDA, LEED AP. 8 Behind the Issue Editor Carrie Neill gives insight into the issue theme and the thinking that shaped the features. 9 Viewpoints We asked designers: How do you stay competitive? 52 Inspiration Suggested apps, websites and events. 55 Colophon Designer Bud Rodecker explains the concepts that sparked this issue's graphics. 56 Design Buzz Who Wore it Best? Perspective kicks off awards-season with Hollywood-inspired design comparisons. PERSPECTIVE 3