IIDA Perspective - Fall/Winter 2014 - 30
Madison's biggest tech success isn't in a university
laboratory. It's on 1,000 acres of former farmland
in suburban Verona, Wisconsin.
The campus of Epic Systems, a healthcare
information technology giant, is more Disney
World than data center. Some 7,700 employees
roam dozens of buildings scattered across rolling
hills 15 miles southwest of downtown Madison.
Brown cows graze beside the access road that
winds through campus, where traditional signage
sits next to locally sourced rural antiques. It's part
of an aesthetic Chief Operating Officer Steve
Dickmann calls "cheap and cheerful."
PLAYFUL
&
PRODUCTIVE
MADISON
While the "Intergalatic Headquarters," as Epic calls
its campus, includes the usual tech amenities like
laundry, transport and high-class cuisine, Epic's
whimsical persona is key to recruiting talent. Many
of the company's new employees are fresh out of
college, and as they shop their tech talents around,
a memorable campus like Epic's can compete with
those at Google and Facebook-even if they hadn't
considered Wisconsin a likely destination.
For engineers familiar with the professional
playgrounds of Silicon Valley and New York City,
Epic plays up its unique Midwestern appeal: one
of the newest buildings on campus is modeled after
a bucolic creamery, stable and farmhouse. There's
even a pair of Super M tractors parked outside.
The company's focus on people is clear-something
Dickmann says they wanted the design to reinforce.
"We try to maintain a lot of aspects of a startup,"
Dickmann says. "It's about encouraging creativity,
productivity and comfort. We tried to make the
space more human by first bringing the scale
down," he says.
The newest part of Epic's
sprawling headquarters,
"The Farm Campus"
is distinctly Wisconsin,
modeled after a bucolic
creamery, stable and
farmhouse.
30
PHOTOGRAPHY BY DANA WHEELOCK COURTESY OF CUNINGHAM GROUP ARCHITECTURE, INC.
Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2014
Contents
Contributors
From IIDA
Behind the Issue
Viewpoints
Pop Goes the Marketplace
Beyond Programming
Startup Design
RFP: Decoded
The Power of Narrative
Inspiration
Colophon
Design Buzz
IIDA Perspective - Fall/Winter 2014 - Cover1
IIDA Perspective - Fall/Winter 2014 - Cover2
IIDA Perspective - Fall/Winter 2014 - 1
IIDA Perspective - Fall/Winter 2014 - 2
IIDA Perspective - Fall/Winter 2014 - Contents
IIDA Perspective - Fall/Winter 2014 - 4
IIDA Perspective - Fall/Winter 2014 - Contributors
IIDA Perspective - Fall/Winter 2014 - From IIDA
IIDA Perspective - Fall/Winter 2014 - 7
IIDA Perspective - Fall/Winter 2014 - Behind the Issue
IIDA Perspective - Fall/Winter 2014 - Viewpoints
IIDA Perspective - Fall/Winter 2014 - Pop Goes the Marketplace
IIDA Perspective - Fall/Winter 2014 - 11
IIDA Perspective - Fall/Winter 2014 - 12
IIDA Perspective - Fall/Winter 2014 - 13
IIDA Perspective - Fall/Winter 2014 - 14
IIDA Perspective - Fall/Winter 2014 - 15
IIDA Perspective - Fall/Winter 2014 - 16
IIDA Perspective - Fall/Winter 2014 - 17
IIDA Perspective - Fall/Winter 2014 - Beyond Programming
IIDA Perspective - Fall/Winter 2014 - 19
IIDA Perspective - Fall/Winter 2014 - 20
IIDA Perspective - Fall/Winter 2014 - 21
IIDA Perspective - Fall/Winter 2014 - 22
IIDA Perspective - Fall/Winter 2014 - 23
IIDA Perspective - Fall/Winter 2014 - 24
IIDA Perspective - Fall/Winter 2014 - 25
IIDA Perspective - Fall/Winter 2014 - 26
IIDA Perspective - Fall/Winter 2014 - 27
IIDA Perspective - Fall/Winter 2014 - Startup Design
IIDA Perspective - Fall/Winter 2014 - 29
IIDA Perspective - Fall/Winter 2014 - 30
IIDA Perspective - Fall/Winter 2014 - 31
IIDA Perspective - Fall/Winter 2014 - 32
IIDA Perspective - Fall/Winter 2014 - 33
IIDA Perspective - Fall/Winter 2014 - 34
IIDA Perspective - Fall/Winter 2014 - 35
IIDA Perspective - Fall/Winter 2014 - 36
IIDA Perspective - Fall/Winter 2014 - 37
IIDA Perspective - Fall/Winter 2014 - RFP: Decoded
IIDA Perspective - Fall/Winter 2014 - 39
IIDA Perspective - Fall/Winter 2014 - 40
IIDA Perspective - Fall/Winter 2014 - 41
IIDA Perspective - Fall/Winter 2014 - 42
IIDA Perspective - Fall/Winter 2014 - 43
IIDA Perspective - Fall/Winter 2014 - The Power of Narrative
IIDA Perspective - Fall/Winter 2014 - 45
IIDA Perspective - Fall/Winter 2014 - 46
IIDA Perspective - Fall/Winter 2014 - 47
IIDA Perspective - Fall/Winter 2014 - 48
IIDA Perspective - Fall/Winter 2014 - 49
IIDA Perspective - Fall/Winter 2014 - 50
IIDA Perspective - Fall/Winter 2014 - 51
IIDA Perspective - Fall/Winter 2014 - Inspiration
IIDA Perspective - Fall/Winter 2014 - Colophon
IIDA Perspective - Fall/Winter 2014 - 54
IIDA Perspective - Fall/Winter 2014 - 55
IIDA Perspective - Fall/Winter 2014 - Design Buzz
IIDA Perspective - Fall/Winter 2014 - Cover3
IIDA Perspective - Fall/Winter 2014 - Cover4
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