IIDA Perspective - Fall/Winter 2014 - 32

In the Mile-High city, startup culture is enjoying
considerable momentum. Earlier this fall, Denver
Startup Week, a five day event which bills itself as
"a celebration of everything entrepreneurial in
Denver," drew nearly 8,000 people to over 180 events.
In a process that's more Reddit forum than
conference brochure, the program of Startup Week
is driven by the community. Participants propose
workshops and discussions along four "tracks"
(Business, Design, Tech, and Manufacturing), and
attendees vote for the events they want. Several
workshops and panels focused on attracting and
retaining startup talent in the Denver area, with
leaders at local technology firms Pivotal Labs, Fusion
Box and Kapost contributing to sessions like "How
to find and Keep Talent in Denver," and "Hiring
Strategies for Startups."

The design community has been integral in
supporting this fast growing startup world, with
shared creative spaces and new offices popping
up around the Denver area. Earlier this year, taxi
app Uber became the anchor tenant in Denver's
new, aptly named INDUSTRY workspace, a
120,000-square-foot floor office hangar. The
cavernous, warehouse-style space is meant to
encourage cross-pollination, but it's also a nod
to the changing nature of Denver's industrial north
end, whose redevelopment is currently a "key
strategic project" targeted by The Denver Office
of Economic Development. Two-thirds of the
hangar have already been rehabbed, with the
last 40,000 square feet expected by early 2015.
INDUSTRY's owners hope it will build on the
success of their other business, Battery 621.
Originally dedicated to snow sports businesses,
Battery 621 now houses 14 companies in its
complex, an old warehouse off state Route 6.
"In just over 4 months, a desolate and worn-out
'skeleton' of a building transformed into Denver's
newest and best-shared creative space," the Battery
621 team said in a statement. "We have taken
a prominent corner of Denver from something
of shame to a place that inspires creative spirit."

ENTREPRENEURIAL
&
EVOLVING
DENVER

Industry Denver is a
120,000 sf office facility
meant to encourage
cross-pollination. At left,
the "stadium space" is a
central gathering spot and
defacto auditorium. At
right, the reception area.

32

IMAGES COURTESY INDUSTRY DENVER; S-ARCH (ARCHITECTURE) AND DRUMBE AT (DESIGN).



Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2014

Contents
Contributors
From IIDA
Behind the Issue
Viewpoints
Pop Goes the Marketplace
Beyond Programming
Startup Design
RFP: Decoded
The Power of Narrative
Inspiration
Colophon
Design Buzz
IIDA Perspective - Fall/Winter 2014 - Cover1
IIDA Perspective - Fall/Winter 2014 - Cover2
IIDA Perspective - Fall/Winter 2014 - 1
IIDA Perspective - Fall/Winter 2014 - 2
IIDA Perspective - Fall/Winter 2014 - Contents
IIDA Perspective - Fall/Winter 2014 - 4
IIDA Perspective - Fall/Winter 2014 - Contributors
IIDA Perspective - Fall/Winter 2014 - From IIDA
IIDA Perspective - Fall/Winter 2014 - 7
IIDA Perspective - Fall/Winter 2014 - Behind the Issue
IIDA Perspective - Fall/Winter 2014 - Viewpoints
IIDA Perspective - Fall/Winter 2014 - Pop Goes the Marketplace
IIDA Perspective - Fall/Winter 2014 - 11
IIDA Perspective - Fall/Winter 2014 - 12
IIDA Perspective - Fall/Winter 2014 - 13
IIDA Perspective - Fall/Winter 2014 - 14
IIDA Perspective - Fall/Winter 2014 - 15
IIDA Perspective - Fall/Winter 2014 - 16
IIDA Perspective - Fall/Winter 2014 - 17
IIDA Perspective - Fall/Winter 2014 - Beyond Programming
IIDA Perspective - Fall/Winter 2014 - 19
IIDA Perspective - Fall/Winter 2014 - 20
IIDA Perspective - Fall/Winter 2014 - 21
IIDA Perspective - Fall/Winter 2014 - 22
IIDA Perspective - Fall/Winter 2014 - 23
IIDA Perspective - Fall/Winter 2014 - 24
IIDA Perspective - Fall/Winter 2014 - 25
IIDA Perspective - Fall/Winter 2014 - 26
IIDA Perspective - Fall/Winter 2014 - 27
IIDA Perspective - Fall/Winter 2014 - Startup Design
IIDA Perspective - Fall/Winter 2014 - 29
IIDA Perspective - Fall/Winter 2014 - 30
IIDA Perspective - Fall/Winter 2014 - 31
IIDA Perspective - Fall/Winter 2014 - 32
IIDA Perspective - Fall/Winter 2014 - 33
IIDA Perspective - Fall/Winter 2014 - 34
IIDA Perspective - Fall/Winter 2014 - 35
IIDA Perspective - Fall/Winter 2014 - 36
IIDA Perspective - Fall/Winter 2014 - 37
IIDA Perspective - Fall/Winter 2014 - RFP: Decoded
IIDA Perspective - Fall/Winter 2014 - 39
IIDA Perspective - Fall/Winter 2014 - 40
IIDA Perspective - Fall/Winter 2014 - 41
IIDA Perspective - Fall/Winter 2014 - 42
IIDA Perspective - Fall/Winter 2014 - 43
IIDA Perspective - Fall/Winter 2014 - The Power of Narrative
IIDA Perspective - Fall/Winter 2014 - 45
IIDA Perspective - Fall/Winter 2014 - 46
IIDA Perspective - Fall/Winter 2014 - 47
IIDA Perspective - Fall/Winter 2014 - 48
IIDA Perspective - Fall/Winter 2014 - 49
IIDA Perspective - Fall/Winter 2014 - 50
IIDA Perspective - Fall/Winter 2014 - 51
IIDA Perspective - Fall/Winter 2014 - Inspiration
IIDA Perspective - Fall/Winter 2014 - Colophon
IIDA Perspective - Fall/Winter 2014 - 54
IIDA Perspective - Fall/Winter 2014 - 55
IIDA Perspective - Fall/Winter 2014 - Design Buzz
IIDA Perspective - Fall/Winter 2014 - Cover3
IIDA Perspective - Fall/Winter 2014 - Cover4
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