IIDA Perspective - Spring/Summer 2014 - 53
BITE SIZE BOOKS
Get your read on.
Super Cells: Building with Biology
by Nina Tandon and Mitchell Joachim
From TED Books: Imagine broken bridges that
have the ability to self-heal, one-stop bodyshops for human body parts, living looms
spinning high-tech fabrics and PETA-friendly
porterhouse steaks.
In Super Cells, Nina Tandon and Mitchell Joachim
take us on an eye-popping tour of the tantalizing
array of inventions already being created with
nature's elemental building block, the cell.
Tandon and Joachim, daring inventors in their
own right, contend that we're entering a new
technological era, one in which we can create
smarter technologies by making cells our partners
in design. And they confront the thorny questions
that come with playing with the power of life.
Our Virtual Shadow: Why We Are Obsessed
With Documenting Our Lives Online
by Damon Brown
From TED Books: We live in a world of infi nite
status updates, constant tweeting, and compulsive
pinning-behavior that can put documenting
our lives at odds with actually living. We blame
technology, but our need to capture time didn't
start with Instagram. In Our Virtual Shadow:
Why We Are Obsessed with Documenting Our
Lives Online, long-time culture writer and Quote
UnQuote app co-founder Damon Brown calls upon
personal experiences, pop culture observations,
and historical evidence to answer key questions
concerning the prioritization of our "virtual
shadow" over our real lives. Does documenting our
lives keep us from living it? Do we sacrifice our
sensual experiences (touch or taste) when we use
technology to capture memories? And when did
this obsession with life documentation actually
begin? Brown doesn't believe we should stop
technological progress, nor is he advocating that
technology is necessary to the progress of
humanity. Instead, he forces us to question how
we have become so dependent on social media
and why, like technologies before it, it taps into
our basic human need to be remembered and
understood. Ultimately, Brown offers lessons
about using social media tools while also teaching
us how to stay present in our real lives.
DESIGN CRAZY
Good Looks, Hot Tempers, and True Genius at Apple
By Max Chafkin
From Fast Company Ebooks: Apple Inc. is one of
the most successful-and influential-companies
of our time, the transformational innovator that
made computers not just personal but beautiful
everyday objects. Technology met design, and our
culture was altered forever.
And yet very little is known about life inside Apple.
The company is pathologically secretive-even
with its own designers-about how it comes up
with its groundbreaking products: iMac, iPod,
iPhone, iPad, and the next "insanely great" thing
on the horizon. Here, for the fi rst time, the men and
women who worked for and alongside Steve Jobs
share their remarkable thirty-year story. How
Apple survived nearly catastrophic failure early on.
How Jobs and his team came to understand and
execute design like no one else. And how their
philosophy ultimately changed the world.
This Fast Company/Byliner Original is unlike any
other book about Apple. Author Max Chafkin led a
team of Fast Company reporters that spent months
interviewing more than fi fty former Apple execs
and insiders, many of whom had never spoken
publicly about their work. The result is a compelling
and deeply revealing oral history of how design
evolved at the most creative enterprise of our time,
the company that one former executive says
"taught the world taste."
#Unplug: How to Work Hard and Still Have a Life
Edited by Chuck Salter
From Fast Company Ebooks: Enough already.
That's what Baratunde Thurston, the author of
the New York Times best seller How to Be Black
and a columnist for Fast Company magazine, was
thinking when he unplugged from his digital life.
The world's most connected man left the grid,
slowed down, and looked for a better approach
to the always-on times we live in. What Thurston
discovered in his month offl ine is funny, personal,
insightful-and relevant to anyone looking
for more balance.
This is just one of the stories in #Unplug: How to
Work Hard and Still Have a Life, which features Fast
Company's most practical and inspiring coverage.
Stories about a week in the desert at a detox spa for
hyperachieving, hyperstressed execs. Life inside
a Norwegian company where balance is more than
airy HR-speak. A young Rahm Emanuel sharing
how he juggles his White House gig and his family.
Fast Company has been chronicling this struggle
and identifying the best solutions to demanding
work lives for years. This collection is an ideal
handbook for those who believe working hard and
having a life shouldn't be an either/or proposition.
As the smart, successful subjects in #Unplug attest,
you have more control than you think.
In these interviews, former colleagues describe
Jobs at his most brilliant and bombastic-hurling
unsatisfactory products across the lab and
insulting employees, yet also singling out and
celebrating craftsmanship and original work.
Without a doubt, Jobs is the single most important
figure in the company's history. But overlooked
in Apple's carefully cultivated mythology are the
other ingenious men and women who've left
an indelible mark on Apple, some of whom think
they deserve much more of the credit. At Apple,
the stakes were big, and so were the egos.
Design Crazy takes us behind the mystique
and reveals Apple to be a deeply misunderstood
company. And the greatest business story of the
past two decades is far from over. Nearly two years
after the death of Steve Jobs, with many of his
former colleagues now at startups like Tesla,
Evernote, and Nest Labs, Apple is struggling to
remain dominant. The company has risen to the
challenge before, but still the question lingers:
Can Apple be Apple without Jobs?
#UNPLUG
HOW TO WORK HARD
AND STILL HAVE A LIF
EDITED BY CHUCK SALTER
PERSPECTIVE
53
Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2014
Contents
IIDA Perspective - Spring/Summer 2014 - Cover1
IIDA Perspective - Spring/Summer 2014 - Cover2
IIDA Perspective - Spring/Summer 2014 - 1
IIDA Perspective - Spring/Summer 2014 - 2
IIDA Perspective - Spring/Summer 2014 - Contents
IIDA Perspective - Spring/Summer 2014 - 4
IIDA Perspective - Spring/Summer 2014 - 5
IIDA Perspective - Spring/Summer 2014 - 6
IIDA Perspective - Spring/Summer 2014 - 7
IIDA Perspective - Spring/Summer 2014 - 8
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IIDA Perspective - Spring/Summer 2014 - 16
IIDA Perspective - Spring/Summer 2014 - 16A
IIDA Perspective - Spring/Summer 2014 - 16B
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IIDA Perspective - Spring/Summer 2014 - Cover3
IIDA Perspective - Spring/Summer 2014 - Cover4
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