IIDA Perspective - Fall/Winter 2015 - 36

NEUT
RAL
YET G
REEN
Gaudy was once the game in mall design, often a fantasia of
gilded fi xtures, pastels or primary colors. Today, shoppers and
developers favor a minimalist aesthetic that's flooded with
light, not the beiges and heavy finishes popularized in the 90s.
Clean design helps malls house disparate experiences says
Edens' Perez. "We address it with simple textures, like concrete
and white subway tile, because we don't want to compete
with the activation," she says.
New malls are increasingly a showcase for more organic
forms. In 2011, Foster + Partners' The Souk in Abu Dhabi fused
the traditional Berber market with an eco-minded aesthetic
based on warm woods and natural light. Retailers seem to be
doing the same: Jony Ive's new design for Apple stores will
reportedly switch up the stark white and glass synonymous
with the brand and incorporate a matte granite-reinforced
panel, oak tables, and living plants as part of its new,
changing display.

The greening of malls also continues to be a popular
movement. Living walls on mall edifices in Milan and Madrid
span tens of thousands of square feet, and a newly announced
$3 billion renovation project for Cupertino, California's Vallco
Shopping Mall intends to convert its roof into the largest green
roof in the world.

Interior designers are recognizing the commercial value of
bringing these verdant designs inside. Expect more "living
installations" such as Parisian designer Alexis Tricoire's mini
gardens, and more inside parks that create social capital.
Underhill points to the success of The Grove in Los Angeles.
"Mothers of all ethnic origins come from across the city to meet
in its green area and have their children play with other
toddlers," he says. "Someone's clearly recognized a need that
public parks weren't fulfi lling and designed a beautiful,
manicured space where people actually want to spend time."
Other malls have employed nature for novelty. At Shanghai's
K11 shopping complex, you can actually dine on vegetables
grown in a hydroponic garden located right inside the mall.

E-CO
MME
AND
WEB

Sustainability is also important. Rainbow-colored shipping
containers from Argentina to New Zealand are used in
enclosed malls, and you'll find more reconstituted stone floors
and sustainable creations that are energy and water efficient.
Melbourne, Australia's new Highpoint Shopping Centre, for
example, features a roof that collects rainwater. In
Johannesburg, South Africa' s Sandton City mall, Samsung
recently installed kinetic-energy walkway tiles that capture
and deliver electricity to rural communities. The tiles are
activated by shoppers' steps, and the energy they create can be
observed in real time.

36

TOP

London's O2 complex courtesy Morley Von Sternberg
BOTTOM

Washington DC's Union Market courtesy EDENS



Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2015

IIDA Perspective - Fall/Winter 2015
Contents
From IIDA
Behind the Issue
Contributors
Viewpoints
The Innovation Insurrection
Lens Flare
The Once and Future King of Commerce
Point/Counterpoint
All Around the World
Inspiration
Colophon
Design Buzz
IIDA Perspective - Fall/Winter 2015 - IIDA Perspective - Fall/Winter 2015
IIDA Perspective - Fall/Winter 2015 - Cover2
IIDA Perspective - Fall/Winter 2015 - 1
IIDA Perspective - Fall/Winter 2015 - Contents
IIDA Perspective - Fall/Winter 2015 - 3
IIDA Perspective - Fall/Winter 2015 - 4
IIDA Perspective - Fall/Winter 2015 - From IIDA
IIDA Perspective - Fall/Winter 2015 - Behind the Issue
IIDA Perspective - Fall/Winter 2015 - 7
IIDA Perspective - Fall/Winter 2015 - Contributors
IIDA Perspective - Fall/Winter 2015 - 9
IIDA Perspective - Fall/Winter 2015 - Viewpoints
IIDA Perspective - Fall/Winter 2015 - 11
IIDA Perspective - Fall/Winter 2015 - The Innovation Insurrection
IIDA Perspective - Fall/Winter 2015 - 13
IIDA Perspective - Fall/Winter 2015 - 14
IIDA Perspective - Fall/Winter 2015 - 15
IIDA Perspective - Fall/Winter 2015 - 16
IIDA Perspective - Fall/Winter 2015 - 17
IIDA Perspective - Fall/Winter 2015 - 18
IIDA Perspective - Fall/Winter 2015 - 19
IIDA Perspective - Fall/Winter 2015 - Lens Flare
IIDA Perspective - Fall/Winter 2015 - 21
IIDA Perspective - Fall/Winter 2015 - 22
IIDA Perspective - Fall/Winter 2015 - 23
IIDA Perspective - Fall/Winter 2015 - 24
IIDA Perspective - Fall/Winter 2015 - 25
IIDA Perspective - Fall/Winter 2015 - 26
IIDA Perspective - Fall/Winter 2015 - 27
IIDA Perspective - Fall/Winter 2015 - 28
IIDA Perspective - Fall/Winter 2015 - 29
IIDA Perspective - Fall/Winter 2015 - The Once and Future King of Commerce
IIDA Perspective - Fall/Winter 2015 - 31
IIDA Perspective - Fall/Winter 2015 - 32
IIDA Perspective - Fall/Winter 2015 - 33
IIDA Perspective - Fall/Winter 2015 - 34
IIDA Perspective - Fall/Winter 2015 - 35
IIDA Perspective - Fall/Winter 2015 - 36
IIDA Perspective - Fall/Winter 2015 - 37
IIDA Perspective - Fall/Winter 2015 - 38
IIDA Perspective - Fall/Winter 2015 - 39
IIDA Perspective - Fall/Winter 2015 - Point/Counterpoint
IIDA Perspective - Fall/Winter 2015 - 41
IIDA Perspective - Fall/Winter 2015 - 42
IIDA Perspective - Fall/Winter 2015 - 43
IIDA Perspective - Fall/Winter 2015 - 44
IIDA Perspective - Fall/Winter 2015 - 45
IIDA Perspective - Fall/Winter 2015 - All Around the World
IIDA Perspective - Fall/Winter 2015 - 47
IIDA Perspective - Fall/Winter 2015 - 48
IIDA Perspective - Fall/Winter 2015 - 49
IIDA Perspective - Fall/Winter 2015 - 50
IIDA Perspective - Fall/Winter 2015 - 51
IIDA Perspective - Fall/Winter 2015 - Inspiration
IIDA Perspective - Fall/Winter 2015 - 53
IIDA Perspective - Fall/Winter 2015 - 54
IIDA Perspective - Fall/Winter 2015 - Colophon
IIDA Perspective - Fall/Winter 2015 - Design Buzz
IIDA Perspective - Fall/Winter 2015 - Cover3
IIDA Perspective - Fall/Winter 2015 - Cover4
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