IIDA Perspective - Fall/Winter 2016 - 50

INSIDER INTEL |

What's Next
Yotel's
premium
cabin corridor
is located
in London,
England's
Gatwick
Airport.

Trends in HOSPITALITY design
INDUSTRY QUICK TAKE:
Glenn Pushelberg, co-founder, Yabu Pushelberg, Toronto, Ontario, Canada
PERSPECTIVE: What will be the biggest challenges for future designers in the hospitality industry?
GLENN PUSHELBERG: The notion of globalization creates a huge challenge for future

"

We keep reading and
hearing that people
today are investing
in experiences versus
physical things. As
people around the world
are spending more
money on experiences
and more people are
traveling, there is a great
opportunity to respond
to that desire.

"

-Glenn Pushelberg,
co-founder,
Yabu Pushelberg,
Toronto, Ontario, Canada

50

perspective

iida.org/perspective

designers. Design competition happens today on a global scale-not only on a local level. As a
result, we have to be smarter, more flexible, and have a greater understanding of the world at large. 
This is difficult to do when you live in one place. There is so much information and so much
investment that's required to be relevant. Getting out of the studio, having experiences, and
responding to them rather than just reading about them is what makes us stronger designers.
PERSPECTIVE: How is hospitality design transforming?
PUSHELBERG: Real transformation often stems from social shifts. Understanding social shifts

leads us to reconsider the way we approach something.
The world of retail has transformed from fulfilling a practical buying-and-selling function to
one of creating experiences. Retail environments today are places to discover and understand
things. This notion is manifested through design.
Similarly, the way we use and design hotels is transforming: Dining, working, and entertaining
are all more casually fluid. Hotel lobbies are fulfilling a different purpose than they have in the
past. Hotel design today should respond to that social shift at every level of the market.
PERSPECTIVE: How is Airbnb changing consumer expectations and hospitality design?
PUSHELBERG: I don't know that Airbnb is changing consumer expectations insomuch as

it is responding to a shift that was already happening in the hospitality space. Travelers are
increasingly looking for more personal experiences. Airbnb is having the greatest impact on
hotels that don't respond to those desires.
As people spend more disposable income on experiences over things, the desire for
authenticity and a sense of place grows. Hospitality design responds to that desire as well, with
the added advantage of service and consistency across a brand. We guide our clients in creating
added value to the guest experience through design. -Alexis Holcombe



http://www.iida.org/perspective

Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2016

IIDA Perspective - Fall/Winter 2016
From IIDA
Contents
Next
World View
Sum of Its Parts
Talk, Talk
Pre/Post
I Design
Data Viz
The Happiness Principle
Designs on Diversity
What’s Old Is New
Retail Reboot
Futureproof Now
Scratch Pad
Insider Intel
Sound Bytes
IIDA News + Updates
Why This Design Works
IIDA Perspective - Fall/Winter 2016 - IIDA Perspective - Fall/Winter 2016
IIDA Perspective - Fall/Winter 2016 - Cover2
IIDA Perspective - Fall/Winter 2016 - From IIDA
IIDA Perspective - Fall/Winter 2016 - Contents
IIDA Perspective - Fall/Winter 2016 - 3
IIDA Perspective - Fall/Winter 2016 - 4
IIDA Perspective - Fall/Winter 2016 - 5
IIDA Perspective - Fall/Winter 2016 - Next
IIDA Perspective - Fall/Winter 2016 - 7
IIDA Perspective - Fall/Winter 2016 - 8
IIDA Perspective - Fall/Winter 2016 - 9
IIDA Perspective - Fall/Winter 2016 - World View
IIDA Perspective - Fall/Winter 2016 - Sum of Its Parts
IIDA Perspective - Fall/Winter 2016 - Talk, Talk
IIDA Perspective - Fall/Winter 2016 - Pre/Post
IIDA Perspective - Fall/Winter 2016 - I Design
IIDA Perspective - Fall/Winter 2016 - Data Viz
IIDA Perspective - Fall/Winter 2016 - The Happiness Principle
IIDA Perspective - Fall/Winter 2016 - 17
IIDA Perspective - Fall/Winter 2016 - 18
IIDA Perspective - Fall/Winter 2016 - 19
IIDA Perspective - Fall/Winter 2016 - 20
IIDA Perspective - Fall/Winter 2016 - 21
IIDA Perspective - Fall/Winter 2016 - 22
IIDA Perspective - Fall/Winter 2016 - 23
IIDA Perspective - Fall/Winter 2016 - Designs on Diversity
IIDA Perspective - Fall/Winter 2016 - 25
IIDA Perspective - Fall/Winter 2016 - 26
IIDA Perspective - Fall/Winter 2016 - 27
IIDA Perspective - Fall/Winter 2016 - What’s Old Is New
IIDA Perspective - Fall/Winter 2016 - 29
IIDA Perspective - Fall/Winter 2016 - 30
IIDA Perspective - Fall/Winter 2016 - 31
IIDA Perspective - Fall/Winter 2016 - 32
IIDA Perspective - Fall/Winter 2016 - 33
IIDA Perspective - Fall/Winter 2016 - Retail Reboot
IIDA Perspective - Fall/Winter 2016 - 35
IIDA Perspective - Fall/Winter 2016 - 36
IIDA Perspective - Fall/Winter 2016 - 37
IIDA Perspective - Fall/Winter 2016 - 38
IIDA Perspective - Fall/Winter 2016 - 39
IIDA Perspective - Fall/Winter 2016 - Futureproof Now
IIDA Perspective - Fall/Winter 2016 - 41
IIDA Perspective - Fall/Winter 2016 - 42
IIDA Perspective - Fall/Winter 2016 - 43
IIDA Perspective - Fall/Winter 2016 - 44
IIDA Perspective - Fall/Winter 2016 - 45
IIDA Perspective - Fall/Winter 2016 - 46
IIDA Perspective - Fall/Winter 2016 - 47
IIDA Perspective - Fall/Winter 2016 - Scratch Pad
IIDA Perspective - Fall/Winter 2016 - 49
IIDA Perspective - Fall/Winter 2016 - Insider Intel
IIDA Perspective - Fall/Winter 2016 - 51
IIDA Perspective - Fall/Winter 2016 - Sound Bytes
IIDA Perspective - Fall/Winter 2016 - 53
IIDA Perspective - Fall/Winter 2016 - IIDA News + Updates
IIDA Perspective - Fall/Winter 2016 - 55
IIDA Perspective - Fall/Winter 2016 - Why This Design Works
IIDA Perspective - Fall/Winter 2016 - Cover3
IIDA Perspective - Fall/Winter 2016 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011springsummer
https://www.nxtbookmedia.com