IIDA Perspective - Fall/Winter 2016 - 51

INVASION OF THE POD SLEEPERS
One of the hospitality industry's next big trends may be micro. Capsule
hotels-first introduced for weary white-collar workers seeking respite in
Osaka, Japan-are on the cusp of a resurgence. These pod hotels are popping
up in Malaysia, Taiwan, Singapore, Indonesia, South America, and even a few
U.K. airports. But unlike the austere pods of yore, today's capsule hotels are
getting a major design upgrade.
According to Condé Nast
Traveler: "Instead of the barebones aesthetic and a sleep-itoff-then-get-out vibe as found
in classic capsule hotels, new
chains are embracing interior
design that appeals to digitally
connected and style-savvy
travelers from around
the world."
Left: Container Hotel is a
capsule hotel designed for
overnight stays or quick
freshen-ups between flights
in Malaysia's Kuala Lumpur
International Airport.

Photo by: West Elm

Retailer West Elm's
first boutique hotels
will open in late
2018.

What Business
Travelers Want

35%

want more regular power
and USB outlets in their
hotel rooms

34%

want streaming services
(think Netflix) on
in-room televisions

32%

want in-room laptop
and phone chargers
Source: Global Business Travel Association

THE BRANDED
BOUTIQUE
Retailers are invading the
hotel design space. In the last
couple of years, a string of
non-hotel brands announced
plans to break into the
hospitality business, including
furnishing stores West Elm
and Restoration Hardware,
watch company Shinola (which
opened its first hotel this year),
and textile company Parachute
Home. What's driving this
trend? According to a statement
by Jim Brett, president of West
Elm, it's an effort to build
the bond with already active
customers. "By adapting the
framework design of each hotel
to reflect the mood and identity
of its host city, we will continue
to engage the adventurous
spirit of our customers as they
follow us to our next level of
hospitality," he says.

fall/winter 2016

perspective

51



Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2016

IIDA Perspective - Fall/Winter 2016
From IIDA
Contents
Next
World View
Sum of Its Parts
Talk, Talk
Pre/Post
I Design
Data Viz
The Happiness Principle
Designs on Diversity
What’s Old Is New
Retail Reboot
Futureproof Now
Scratch Pad
Insider Intel
Sound Bytes
IIDA News + Updates
Why This Design Works
IIDA Perspective - Fall/Winter 2016 - IIDA Perspective - Fall/Winter 2016
IIDA Perspective - Fall/Winter 2016 - Cover2
IIDA Perspective - Fall/Winter 2016 - From IIDA
IIDA Perspective - Fall/Winter 2016 - Contents
IIDA Perspective - Fall/Winter 2016 - 3
IIDA Perspective - Fall/Winter 2016 - 4
IIDA Perspective - Fall/Winter 2016 - 5
IIDA Perspective - Fall/Winter 2016 - Next
IIDA Perspective - Fall/Winter 2016 - 7
IIDA Perspective - Fall/Winter 2016 - 8
IIDA Perspective - Fall/Winter 2016 - 9
IIDA Perspective - Fall/Winter 2016 - World View
IIDA Perspective - Fall/Winter 2016 - Sum of Its Parts
IIDA Perspective - Fall/Winter 2016 - Talk, Talk
IIDA Perspective - Fall/Winter 2016 - Pre/Post
IIDA Perspective - Fall/Winter 2016 - I Design
IIDA Perspective - Fall/Winter 2016 - Data Viz
IIDA Perspective - Fall/Winter 2016 - The Happiness Principle
IIDA Perspective - Fall/Winter 2016 - 17
IIDA Perspective - Fall/Winter 2016 - 18
IIDA Perspective - Fall/Winter 2016 - 19
IIDA Perspective - Fall/Winter 2016 - 20
IIDA Perspective - Fall/Winter 2016 - 21
IIDA Perspective - Fall/Winter 2016 - 22
IIDA Perspective - Fall/Winter 2016 - 23
IIDA Perspective - Fall/Winter 2016 - Designs on Diversity
IIDA Perspective - Fall/Winter 2016 - 25
IIDA Perspective - Fall/Winter 2016 - 26
IIDA Perspective - Fall/Winter 2016 - 27
IIDA Perspective - Fall/Winter 2016 - What’s Old Is New
IIDA Perspective - Fall/Winter 2016 - 29
IIDA Perspective - Fall/Winter 2016 - 30
IIDA Perspective - Fall/Winter 2016 - 31
IIDA Perspective - Fall/Winter 2016 - 32
IIDA Perspective - Fall/Winter 2016 - 33
IIDA Perspective - Fall/Winter 2016 - Retail Reboot
IIDA Perspective - Fall/Winter 2016 - 35
IIDA Perspective - Fall/Winter 2016 - 36
IIDA Perspective - Fall/Winter 2016 - 37
IIDA Perspective - Fall/Winter 2016 - 38
IIDA Perspective - Fall/Winter 2016 - 39
IIDA Perspective - Fall/Winter 2016 - Futureproof Now
IIDA Perspective - Fall/Winter 2016 - 41
IIDA Perspective - Fall/Winter 2016 - 42
IIDA Perspective - Fall/Winter 2016 - 43
IIDA Perspective - Fall/Winter 2016 - 44
IIDA Perspective - Fall/Winter 2016 - 45
IIDA Perspective - Fall/Winter 2016 - 46
IIDA Perspective - Fall/Winter 2016 - 47
IIDA Perspective - Fall/Winter 2016 - Scratch Pad
IIDA Perspective - Fall/Winter 2016 - 49
IIDA Perspective - Fall/Winter 2016 - Insider Intel
IIDA Perspective - Fall/Winter 2016 - 51
IIDA Perspective - Fall/Winter 2016 - Sound Bytes
IIDA Perspective - Fall/Winter 2016 - 53
IIDA Perspective - Fall/Winter 2016 - IIDA News + Updates
IIDA Perspective - Fall/Winter 2016 - 55
IIDA Perspective - Fall/Winter 2016 - Why This Design Works
IIDA Perspective - Fall/Winter 2016 - Cover3
IIDA Perspective - Fall/Winter 2016 - Cover4
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