SHA PE &S Tk p e r s p e WORLDVIEW | c t i ve Perspective Spring/Summer 2017 A COMMON GOOD POP GOES DESIGN A NEW SCHOOL OF THOUGHT BALANCING YOUR BRAND 1 perspective iida.org/perspective DESIGN IS LIFE. IIDA IS DESIGN. IIDA.org | Spring/Summer 2017http://www.IIDA.org http://www.IIDA.org