IIDA Perspective - Spring 2018 - 1
Insights From the Top | FROM
IIDA
Photo by: Jeremy Witteveen
EXPERIENCE
IS EVERYTHING
"
So much
of the
fundamental
human
experience is
transformed
by design.
worried parent in the emergency room. A team brainstorming their way to a breakthrough new product. A determined
shopper navigating a myriad of choices both online and in the
store for that perfect item. A weary business traveler trying
to finish one last email before kicking back at the hotel.
So much of the fundamental human experience is
transformed by design. Designers shape the emotional
and even physical reaction people have to place.
But creating the right experience means pushing beyond what's
simply pleasing to the eye. It's about supporting the breadth of
human activity, telling a story, solving a problem, meeting the needs
of a user group before they can even imagine what their needs are, and
imagining what could be.
In our first issue of the year, we explore how the very nature of experience is morphing in response to massive societal and marketplace
changes. Supermarket Shift (page 30) examines how new expectations
around how, when, and where consumers shop is redefining what
constitutes an in-store experience worth coming back for. In The
Real Deal (page 24), we delve into how designers are tapping into tech
and advanced programming to create workspaces rooted in how employees actually use them. And Redesigning Gender (page 18) looks at
how the emergent cultural conversation around a binary idea of male
and female has designers rethinking societal norms for a new brand of
inclusivity.
Now go experience this issue of Perspective for yourself and then
tell us what you think. Send any comments, questions or thoughts to
iidahq@iida.org.
Cheers,
Cheryl S. Durst, Hon. FIIDA, LEED AP
EXECUTIVE VICE PRESIDENT AND CEO
spring 2018
perspective
1
"
Table of Contents for the Digital Edition of IIDA Perspective - Spring 2018
IIDA Perspective - Spring 2018
From IIDA
Contents
Next
World View
Sum of Its Parts
Talk, Talk
Data Viz
Pre/Post
I Design
Redesigning Gender
The Real Deal
Supermarket Shift
Safe Spaces
Ready for Takeoff
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Spring 2018 - IIDA Perspective - Spring 2018
IIDA Perspective - Spring 2018 - Cover2
IIDA Perspective - Spring 2018 - From IIDA
IIDA Perspective - Spring 2018 - Contents
IIDA Perspective - Spring 2018 - 3
IIDA Perspective - Spring 2018 - 4
IIDA Perspective - Spring 2018 - 5
IIDA Perspective - Spring 2018 - Next
IIDA Perspective - Spring 2018 - 7
IIDA Perspective - Spring 2018 - 8
IIDA Perspective - Spring 2018 - 9
IIDA Perspective - Spring 2018 - World View
IIDA Perspective - Spring 2018 - 11
IIDA Perspective - Spring 2018 - Sum of Its Parts
IIDA Perspective - Spring 2018 - 13
IIDA Perspective - Spring 2018 - Talk, Talk
IIDA Perspective - Spring 2018 - Data Viz
IIDA Perspective - Spring 2018 - Pre/Post
IIDA Perspective - Spring 2018 - I Design
IIDA Perspective - Spring 2018 - Redesigning Gender
IIDA Perspective - Spring 2018 - 19
IIDA Perspective - Spring 2018 - 20
IIDA Perspective - Spring 2018 - 21
IIDA Perspective - Spring 2018 - 22
IIDA Perspective - Spring 2018 - 23
IIDA Perspective - Spring 2018 - The Real Deal
IIDA Perspective - Spring 2018 - 25
IIDA Perspective - Spring 2018 - 26
IIDA Perspective - Spring 2018 - 27
IIDA Perspective - Spring 2018 - 28
IIDA Perspective - Spring 2018 - 29
IIDA Perspective - Spring 2018 - Supermarket Shift
IIDA Perspective - Spring 2018 - 31
IIDA Perspective - Spring 2018 - 32
IIDA Perspective - Spring 2018 - 33
IIDA Perspective - Spring 2018 - 34
IIDA Perspective - Spring 2018 - 35
IIDA Perspective - Spring 2018 - Safe Spaces
IIDA Perspective - Spring 2018 - 37
IIDA Perspective - Spring 2018 - 38
IIDA Perspective - Spring 2018 - 39
IIDA Perspective - Spring 2018 - 40
IIDA Perspective - Spring 2018 - 41
IIDA Perspective - Spring 2018 - Ready for Takeoff
IIDA Perspective - Spring 2018 - 43
IIDA Perspective - Spring 2018 - 44
IIDA Perspective - Spring 2018 - 45
IIDA Perspective - Spring 2018 - 46
IIDA Perspective - Spring 2018 - 47
IIDA Perspective - Spring 2018 - 48
IIDA Perspective - Spring 2018 - 49
IIDA Perspective - Spring 2018 - Scratch Pad
IIDA Perspective - Spring 2018 - 51
IIDA Perspective - Spring 2018 - Insider Intel
IIDA Perspective - Spring 2018 - 53
IIDA Perspective - Spring 2018 - IIDA News + Updates
IIDA Perspective - Spring 2018 - 55
IIDA Perspective - Spring 2018 - Why This Design Works
IIDA Perspective - Spring 2018 - Cover3
IIDA Perspective - Spring 2018 - Cover4
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