IIDA Perspective - Spring 2018 - 29

"Sometimes, in formal research, employees will
answer how they think they should answer versus
how they actually behave."
-Debra Barnes, IIDA

their workplace environment supports their
important workplace activities.
One line of inquiry uncovered Edelman's
desire for personal storage space, specifically in
the form of drawers. Herman Miller happens to
own extensive research on storage, which shows
that drawers tend to be used inefficiently.
"It shows people use each other's drawers;
their gym bags don't fit and end up on the floor
anyway," Dean says.
"We were able to refer the client to that
research in our push to install lockers instead of
drawers. It worked, and since then the client has
told us they can't believe they ever lived without
the lockers."

Sheraa, in Sharjah,
United Arab
Emirates, is an
entrepreneurship
hub for regional
talent. The design
of the center
offers a variety of
collaborative and
deep work spaces,
casual meeting
lounges, workshop
rooms, and a quirky
amphitheater for
product/business
launches.

Photo by: Pallavi Dean (PDI)

Credit

take the 100 or so responses we've compiled
and narrow them down to two or three that most
serve the needs of that client," Richard Dean says.
Usually, this editing phase of the process happens via
debate. "It's painstaking, but once you have arrived
at your final three, you have the guiding principles for
the project."
Pallavi Dean Interiors' UXD summaries take
the form of 150-page reports, complete with survey
results, movement diagrams, and finally, design
recommendations. In the report for Edelman, for
example, Pallavi Dean recommended a publicly visible
storefront design.
"Early on in the pre-design process, they told us they
wanted a space people would envy," she says. "Their
offices are on the ground floor of a building in Abu
Dhabi's media zone, so all their competitors-and their
competitor's clients-have to walk past it to get to their
individual offices."
To create this enviable look into Edelman's space,
the firm built three large glass walls that would allow
passers-by to see three areas: a festival space comprising
an amphitheater and café-style seating; a reception
area and city loft-style signature meeting space; and the
main workspace, with a giant, hand-painted mural of
Abu Dhabi. It's a deliberately aspirational space, and
media professionals want to work there and companies
want to be their client, Pallavi Dean says. "About six
months after they moved in, they were like, 'Thank you,
everybody's talking about it.'" n

spring 2018

perspective

29



Table of Contents for the Digital Edition of IIDA Perspective - Spring 2018

IIDA Perspective - Spring 2018
From IIDA
Contents
Next
World View
Sum of Its Parts
Talk, Talk
Data Viz
Pre/Post
I Design
Redesigning Gender
The Real Deal
Supermarket Shift
Safe Spaces
Ready for Takeoff
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Spring 2018 - IIDA Perspective - Spring 2018
IIDA Perspective - Spring 2018 - Cover2
IIDA Perspective - Spring 2018 - From IIDA
IIDA Perspective - Spring 2018 - Contents
IIDA Perspective - Spring 2018 - 3
IIDA Perspective - Spring 2018 - 4
IIDA Perspective - Spring 2018 - 5
IIDA Perspective - Spring 2018 - Next
IIDA Perspective - Spring 2018 - 7
IIDA Perspective - Spring 2018 - 8
IIDA Perspective - Spring 2018 - 9
IIDA Perspective - Spring 2018 - World View
IIDA Perspective - Spring 2018 - 11
IIDA Perspective - Spring 2018 - Sum of Its Parts
IIDA Perspective - Spring 2018 - 13
IIDA Perspective - Spring 2018 - Talk, Talk
IIDA Perspective - Spring 2018 - Data Viz
IIDA Perspective - Spring 2018 - Pre/Post
IIDA Perspective - Spring 2018 - I Design
IIDA Perspective - Spring 2018 - Redesigning Gender
IIDA Perspective - Spring 2018 - 19
IIDA Perspective - Spring 2018 - 20
IIDA Perspective - Spring 2018 - 21
IIDA Perspective - Spring 2018 - 22
IIDA Perspective - Spring 2018 - 23
IIDA Perspective - Spring 2018 - The Real Deal
IIDA Perspective - Spring 2018 - 25
IIDA Perspective - Spring 2018 - 26
IIDA Perspective - Spring 2018 - 27
IIDA Perspective - Spring 2018 - 28
IIDA Perspective - Spring 2018 - 29
IIDA Perspective - Spring 2018 - Supermarket Shift
IIDA Perspective - Spring 2018 - 31
IIDA Perspective - Spring 2018 - 32
IIDA Perspective - Spring 2018 - 33
IIDA Perspective - Spring 2018 - 34
IIDA Perspective - Spring 2018 - 35
IIDA Perspective - Spring 2018 - Safe Spaces
IIDA Perspective - Spring 2018 - 37
IIDA Perspective - Spring 2018 - 38
IIDA Perspective - Spring 2018 - 39
IIDA Perspective - Spring 2018 - 40
IIDA Perspective - Spring 2018 - 41
IIDA Perspective - Spring 2018 - Ready for Takeoff
IIDA Perspective - Spring 2018 - 43
IIDA Perspective - Spring 2018 - 44
IIDA Perspective - Spring 2018 - 45
IIDA Perspective - Spring 2018 - 46
IIDA Perspective - Spring 2018 - 47
IIDA Perspective - Spring 2018 - 48
IIDA Perspective - Spring 2018 - 49
IIDA Perspective - Spring 2018 - Scratch Pad
IIDA Perspective - Spring 2018 - 51
IIDA Perspective - Spring 2018 - Insider Intel
IIDA Perspective - Spring 2018 - 53
IIDA Perspective - Spring 2018 - IIDA News + Updates
IIDA Perspective - Spring 2018 - 55
IIDA Perspective - Spring 2018 - Why This Design Works
IIDA Perspective - Spring 2018 - Cover3
IIDA Perspective - Spring 2018 - Cover4
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