IIDA Perspective - Spring 2018 - 7

What's New & of Note

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RETAIL'S MAJOR
ARTIFICIAL INVESTMENT

LIGHT IT UP
Poorly lit office spaces may be
making us dumber.

Photos by: (lamp) PhonlamaiPhoto/thinkstock; (facial reading) chombosan/thinkstock

According to new research from
Michigan State University (MSU),
spending too much time in dim
spaces could change the brain's
structure and hurt a person's ability
to remember or learn.
MSU neuroscientists studied
the brains of Nile grass rats after
exposing them to dim and bright
light for four weeks. The research,
released in February, found that rats
exposed to dim light-think cloudy
winter days in the Midwestern U.S.-
lost about 30 percent of capacity in
the hippocampus, the critical brain
region for learning and memory.
The rats also performed poorly on
a spatial task on which they were
previously trained, according to MSU.
"This is similar to when people
can't find their way back to their
cars in a busy parking lot after
spending a few hours in a shopping
mall or movie theater," said
Antonio "Tony" Nunez, psychology
professor and co-investigator on the
study, in a statement.
The rats that were exposed
to bright light, however, showed
significant improvement on the
spatial task, according to MSU.
Furthermore, when the rodents that
had been exposed to dim light were
then exposed to bright light for four
weeks, their brain capacity and task
performance recovered completely.

Retailers looking to improve customer experience are upping the game on
artificial intelligence (AI). According to a new report from Juniper Research,
global retailer spending on AI will reach $7.3 billion per year by 2022 as retailers
seek out new avenues to increase personalization of the customer experience.
That's a big jump from the estimated $2 billion in spending in 2018.
Amazon Go is the extreme incarnation of AI's rise. The store, has no
cashiers and no checkouts. Instead, AI algorithms monitor customers
via video feeds that can identify who is picking up what item, according
to Quartz.
While most stores may not choose to go Amazon's route, many are already
preparing to make heavy investments in the tech. Take Sephora. The cosmetic
chain currently offers customers the option to match their skin tone to a
foundation with the help of AI.
Then there is Japanese convenience-store chain Lawson. In February store
leaders said the company would start using AI to inform strategies on new
store locations. The chain will use AI "to collect and analyze marketing data,
including household distribution patterns and traffic volumes, to predict the
profitability of new stores in each target area," according to The Japan Times.

And last March, retail giant
Walmart announced its latest
endeavor-Store No. 8, an
incubator of sorts that will "focus
on investing in companies that
cover all the buzzwords from
virtual and augmented reality, to
machine learning, robotics and
artificial intelligence," according
to Engadget.
AI has a huge transformative
potential for retailers, in a way
that is difficult to underestimate,
a potential based on changes
underway in the retail industry,
which are making AI more
applicable all the time," Juniper
noted in a whitepaper.

16%

Demand
forecasting

54%

30%

AI-based
automated
marketing

Customer
service and
sentiment
analytics

THE AI BREAKDOWN
According to Juniper
Research, retailer spending
in 2022 will be shared
across three areas.

spring 2018

perspective

7



Table of Contents for the Digital Edition of IIDA Perspective - Spring 2018

IIDA Perspective - Spring 2018
From IIDA
Contents
Next
World View
Sum of Its Parts
Talk, Talk
Data Viz
Pre/Post
I Design
Redesigning Gender
The Real Deal
Supermarket Shift
Safe Spaces
Ready for Takeoff
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Spring 2018 - IIDA Perspective - Spring 2018
IIDA Perspective - Spring 2018 - Cover2
IIDA Perspective - Spring 2018 - From IIDA
IIDA Perspective - Spring 2018 - Contents
IIDA Perspective - Spring 2018 - 3
IIDA Perspective - Spring 2018 - 4
IIDA Perspective - Spring 2018 - 5
IIDA Perspective - Spring 2018 - Next
IIDA Perspective - Spring 2018 - 7
IIDA Perspective - Spring 2018 - 8
IIDA Perspective - Spring 2018 - 9
IIDA Perspective - Spring 2018 - World View
IIDA Perspective - Spring 2018 - 11
IIDA Perspective - Spring 2018 - Sum of Its Parts
IIDA Perspective - Spring 2018 - 13
IIDA Perspective - Spring 2018 - Talk, Talk
IIDA Perspective - Spring 2018 - Data Viz
IIDA Perspective - Spring 2018 - Pre/Post
IIDA Perspective - Spring 2018 - I Design
IIDA Perspective - Spring 2018 - Redesigning Gender
IIDA Perspective - Spring 2018 - 19
IIDA Perspective - Spring 2018 - 20
IIDA Perspective - Spring 2018 - 21
IIDA Perspective - Spring 2018 - 22
IIDA Perspective - Spring 2018 - 23
IIDA Perspective - Spring 2018 - The Real Deal
IIDA Perspective - Spring 2018 - 25
IIDA Perspective - Spring 2018 - 26
IIDA Perspective - Spring 2018 - 27
IIDA Perspective - Spring 2018 - 28
IIDA Perspective - Spring 2018 - 29
IIDA Perspective - Spring 2018 - Supermarket Shift
IIDA Perspective - Spring 2018 - 31
IIDA Perspective - Spring 2018 - 32
IIDA Perspective - Spring 2018 - 33
IIDA Perspective - Spring 2018 - 34
IIDA Perspective - Spring 2018 - 35
IIDA Perspective - Spring 2018 - Safe Spaces
IIDA Perspective - Spring 2018 - 37
IIDA Perspective - Spring 2018 - 38
IIDA Perspective - Spring 2018 - 39
IIDA Perspective - Spring 2018 - 40
IIDA Perspective - Spring 2018 - 41
IIDA Perspective - Spring 2018 - Ready for Takeoff
IIDA Perspective - Spring 2018 - 43
IIDA Perspective - Spring 2018 - 44
IIDA Perspective - Spring 2018 - 45
IIDA Perspective - Spring 2018 - 46
IIDA Perspective - Spring 2018 - 47
IIDA Perspective - Spring 2018 - 48
IIDA Perspective - Spring 2018 - 49
IIDA Perspective - Spring 2018 - Scratch Pad
IIDA Perspective - Spring 2018 - 51
IIDA Perspective - Spring 2018 - Insider Intel
IIDA Perspective - Spring 2018 - 53
IIDA Perspective - Spring 2018 - IIDA News + Updates
IIDA Perspective - Spring 2018 - 55
IIDA Perspective - Spring 2018 - Why This Design Works
IIDA Perspective - Spring 2018 - Cover3
IIDA Perspective - Spring 2018 - Cover4
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