IIDA Perspective - Summer 2019 - 7

WHAT'S NEW & OF NOTE NEXT

REIMAGINING A HISTORIC GEM

for us," Buley says. Her team went into the
project assuming maturity would be defined
by factors like number of designers on
staff, seniority of the head of the design
team, and the ratio of designers to engineers.
"None of that significantly correlated with
maturity," she says.
Instead, the data shows that the most
mature organizations are defined by how
they think about design, talk about design,
and incorporate it into the broader
business strategy.
Her team parsed respondents into five
levels of maturity. They found the least
mature companies focus mostly on screen

design and have little interaction
between designers and developers,
or with end users. The most mature
companies, however, see design as
inherent to their strategy, Buley says.
These companies leverage data from user
interviews, industry trends, and foresight
research to assess product market fit; they
conduct extensive experimentation; and
they follow iterative design steps to make
data-driven decisions about what to put
into the market.
"They don't see design as just a step in
product development," she says. "They see
it as a business strategy."

Photos by: Francis Amiand

For guests at Beefbar Paris, dinner options include
filet mignon with a side of Art Nouveau.
Redesigned and renovated by architecture firm
Humbert & Poyet, Beefbar Paris is located near
the Champs Elysées in a space once occupied
by historic restaurant La Fermette Marbeuf,
which opened in 1898. It wasn't until after the
famed eatery closed-nearly 80 years later-that
architects uncovered a stunning Art Nouveau
atrium hidden from the Nazis during World War
II. Humbert & Poyet did not have to go far for
inspiration, complementing the original lavish
designs with jewel-toned velvet upholstery,
eccentric wall decor, and ornate paneling fit for
a dinner with Gustav Klimt.
"Each Beefbar is different as they're inspired
by the city or country they're in, but this one is
special-all the inspiration for this project comes
from the 19th-century room," Humbert & Poyet
founders Emil Humbert and Christophe Poyet
told Dezeen.

Organizations with the most
mature design practices
see a significant return on
investment:

92% say their design
team has had a proven
impact on revenues

85%

say they
drive cost savings

84%

say they have
improved time to market
for new products

summer 2019

perspective

7



IIDA Perspective - Summer 2019

Table of Contents for the Digital Edition of IIDA Perspective - Summer 2019

IIDA Perspective - Summer 2019
From IIDA
Contents
Next
Talk, Talk
Pre/Post
Powered by Design
From the Ashes
That Creative Spark
The Hybrid Hotel
Change of Seat
Scratch Pad
Insider Intel
IIDA News + Updates
Why This Design Works
IIDA Perspective - Summer 2019 - IIDA Perspective - Summer 2019
IIDA Perspective - Summer 2019 - Cover2
IIDA Perspective - Summer 2019 - From IIDA
IIDA Perspective - Summer 2019 - 2
IIDA Perspective - Summer 2019 - Contents
IIDA Perspective - Summer 2019 - 4
IIDA Perspective - Summer 2019 - 5
IIDA Perspective - Summer 2019 - Next
IIDA Perspective - Summer 2019 - 7
IIDA Perspective - Summer 2019 - 8
IIDA Perspective - Summer 2019 - 9
IIDA Perspective - Summer 2019 - 10
IIDA Perspective - Summer 2019 - 11
IIDA Perspective - Summer 2019 - Talk, Talk
IIDA Perspective - Summer 2019 - 13
IIDA Perspective - Summer 2019 - Pre/Post
IIDA Perspective - Summer 2019 - 15
IIDA Perspective - Summer 2019 - Powered by Design
IIDA Perspective - Summer 2019 - 17
IIDA Perspective - Summer 2019 - 18
IIDA Perspective - Summer 2019 - 19
IIDA Perspective - Summer 2019 - 20
IIDA Perspective - Summer 2019 - 21
IIDA Perspective - Summer 2019 - 22
IIDA Perspective - Summer 2019 - 23
IIDA Perspective - Summer 2019 - From the Ashes
IIDA Perspective - Summer 2019 - 25
IIDA Perspective - Summer 2019 - 26
IIDA Perspective - Summer 2019 - 27
IIDA Perspective - Summer 2019 - 28
IIDA Perspective - Summer 2019 - 29
IIDA Perspective - Summer 2019 - 30
IIDA Perspective - Summer 2019 - 31
IIDA Perspective - Summer 2019 - That Creative Spark
IIDA Perspective - Summer 2019 - 33
IIDA Perspective - Summer 2019 - 34
IIDA Perspective - Summer 2019 - 35
IIDA Perspective - Summer 2019 - 36
IIDA Perspective - Summer 2019 - 37
IIDA Perspective - Summer 2019 - The Hybrid Hotel
IIDA Perspective - Summer 2019 - 39
IIDA Perspective - Summer 2019 - 40
IIDA Perspective - Summer 2019 - 41
IIDA Perspective - Summer 2019 - 42
IIDA Perspective - Summer 2019 - 43
IIDA Perspective - Summer 2019 - Change of Seat
IIDA Perspective - Summer 2019 - 45
IIDA Perspective - Summer 2019 - 46
IIDA Perspective - Summer 2019 - 47
IIDA Perspective - Summer 2019 - 48
IIDA Perspective - Summer 2019 - 49
IIDA Perspective - Summer 2019 - Scratch Pad
IIDA Perspective - Summer 2019 - 51
IIDA Perspective - Summer 2019 - Insider Intel
IIDA Perspective - Summer 2019 - 53
IIDA Perspective - Summer 2019 - IIDA News + Updates
IIDA Perspective - Summer 2019 - 55
IIDA Perspective - Summer 2019 - Why This Design Works
IIDA Perspective - Summer 2019 - Cover3
IIDA Perspective - Summer 2019 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
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https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
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https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
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https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
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https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
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