Progressive Grocer - November 2008 - (Page 22)

Store of the month Goodwin’s Organic Foods & Drinks, Riverside, Calif. PHOTOS: VAUGHN YOUTZ/ZUMA PRESS All organic, all the time With Organic Foods & Drinks, grocer Martin Goodwin aims to take the guesswork out of eating healthy. By Joseph Tarnowski I 22 t was supposed to be a tech lab in the form of a store, a handy way for tech guru and grocer Martin Goodwin to test-run his proprietary point-of-sale system for prospective buyers. But thanks to the singular vision of its owner, the store instead became Goodwin’s Organic Foods & Drinks, a real-world experiment in simplifying the delivery of health and wellness to the consumer. Goodwin, a third-generation grocer with three other, more traditional stores, conceived and built the store around the goal of making eating healthy easy, paring it down to one objective: eating an organiconly diet. The store attempts to equip consumers with everything they need to accomplish this in a 10,000-squarefoot store that offers organic solutions ranging from raw goods to a sit-down meal or takeout dinner. However, another commodity that Goodwin’s Organic Foods & Drinks delivers is inspiration, especially for A H E A D O F W H AT ’ S N E X T those new to the pursuit of a healthy lifestyle. “When it comes to ‘Vitalize Your Living,’ we really mean business,” says Goodwin, referring to the store’s slogan. “We’re really trying to help families to be more healthy, in an easy way—just by eating, which leads to a healthy, more productive, and better quality of life.” It’s a far cry from where Goodwin thought he was headed after he developed his own point-of-sale system. While he at first only planned to sell enough copies of the system to cover the cost of developwww.progressivegrocer.com • Progressive Grocer • November 2008 http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - November 2008

Progressive Grocer - November 2008
Contents
Front End
Nielsen’s Shelf Stoppers/Spotlight
Market Snapshot
Lempert Report
Independents Report
Cover Story: Store of the Month
PG Industry Event
Private Label: What Economic Downturn?
Private Label: Critical Mass
2008 Category Captains Awards
Beverage Alcohol
Meat Snacks
Meat Trends
Produce
Holiday General Merchandise
Equipment Innovations

Progressive Grocer - November 2008