Progressive Grocer - March 2009 - (Page 12)

Front End Market intelligence by the numbers NIELSEN’S Shelf stoppers GROCERY’S TOP 10 Frozen Foods Seafood-remaining-unbreaded Entrees-seafood-two-food Seafood-fish-unbreaded Fruit juice-apple Vegetables-corn Dough products-bread Vegetables-mixed Bakery-bread Bakery-biscuits/rolls/muffins Bakery-dessert cakes Entrees-Oriental-one-food Sauces and gravies-froz./ref. Total frozen foods Largest sales increases in supermarkets tallied by The Nielsen Company. (52 weeks ending Nov. 29, 2008) Sales (millions) % change dollars 2008 2007 2008 % change units 2007 $57.2 37.9 333.9 29.5 215.0 35.3 570.9 381.3 244.3 110.4 423.2 227.8 $29,432.2 15.3% 15.0 12.1 11.8 11.4 10.9 10.7 10.3 10.2 9.9 8.9 8.5 2.2% 9.4% -27.7 22.4 4.1 7.3 4.9 13.3 5.2 0.7 11.5 10.5 11.8 2.7% 6.3% 15.7 -2.6 1.9 6.9 -1.2 8.4 3.9 7.6 7.4 8.3 6.6 -2.5% 13.4% -26.1 10.7 -1.2 4.1 1.1 10.4 2.7 -1.2 8.3 6.0 10.6 -0.9% NIELSEN’S Spotlight One-food Oriental entrees are especially popular with older bustling families, who are looking to expand their culinary experiences conveniently and inexpensively. Consumption Index: One-Food Oriental Entrees BehaviorStage Cosmopolitan centers Affluent suburban spreads Comfortable country Struggling urban areas Modest working towns Plain rural living Total CROSS-MERCH. candidates WITH CHILDREN: Startup families HHs with young children only (<6) 105 140 106 120 104 118 93 100 96 118 92 101 99 115 Small-scale families Small HHs with older children (6+) Younger bustling families Large HHs with children (6+), HOH <40 116 120 106 103 107 98 107 Older bustling families Large HHs with children (6+), HOH 40+ 133 147 140 102 136 118 132 NO CHILDREN: Young transitionals Any size HHs, no children, <35 79 82 70 106 103 91 99 102 82 81 122 112 98 112 106 78 81 117 107 94 107 78 70 69 95 88 87 87 90 79 82 111 106 99 100 98 72 71 107 92 88 93 90 77 76 111 103 93 100 Independent singles 1-person HHs, no children, 35-64 • Breakfast food • Disposable diapers and training pants • Baby food • Prepared food-dry mixes • Yogurt • Dough products • Shaving needs • Fruit-dried Senior singles 1-person HHs, no children, 65+ More ONLINE Established couples Source: The Nielsen Company 2+-person HHs, no children, 35-54 Empty nest couples 2+-person HHs, no children, 55-64 Senior couples Total Dig up actionable research and additional intelligence at Progressivegrocer.com n Very high consumption (150+) n High consumption (120-149) Average consumption = 100 12 • Progressive Grocer • March 2009 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.Progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - March 2009

Progressive Grocer - March 2009
Contents
Front End: Ahold Banners Launch 'Major Consumer Wellness Initiative'
Nielsen's Shelf Stoppers/Spotlight: Frozen Foods/One-Food Oriental Entrees
Market Snapshot: Miami-Ft. Lauderdale, Fla.
Independents Report: The New Agenda at FMI - And in Washington
Lempert Report: What Shoppers Will Demand in 2009
Wake-Up Call: Back to the Future
Progressive Views: Looking Forward
Frozen & Refrigerated Trends: Staying Cool
Store of the Month: Straub's Newest Family Member
FutureView Introduction: Great Expectations
Futureview: Magnetic Core
Honey: Sweet Sensation
Organic/Natural Cereal: The New Face of Breakfast Sales
FutureView: Home-Cooked Homecoming
2009 Meat Operations Review: Solid Ground
2009 Seafood Operations Review: Rough Seas
Pharmacy: A Destination for Health
Technology FutureView: Retail 3.0
Equipment FutureView: Sustainable Differentiation
What's Next: Editors' Picks for Innovative Products

Progressive Grocer - March 2009