Progressive Grocer - June/July 2009 - (Page 10)

Front End Market intelligence by the numbers NIELSEN’S Shelf Stoppers GROCERY’S TOP 10 Cheese Largest sales increases in supermarkets tallied by The Nielsen Company (52 weeks ending March 21, 2009) Sales (Millions) % Change Dollars 2009 2008 2009 % Change Units 2008 Natural-Muenster Shredded Grated Natural-Remaining Natural-American Cheddar Natural-Mozzarella Natural-Swiss Specialty/Imported Processed-Cream Cheese Processed Slices-American Total category $84.7 2,605.7 364.3 761.4 1,424.2 866.5 313.4 869.4 870.4 1,331.9 $10,395.7 12.0% 11.6 10.3 9.5 8.4 8.2 8.0 7.4 4.6 4.4 7.6% 19.7% 13.2 6.0 13.7 9.7 9.8 11.4 9.0 4.7 2.3 8.4% 3.8% 0.3 -1.3 -0.8 -3.6 -2.4 -2.3 -0.5 -3.9 -4.4 -2.4% 9.2% -0.3 1.3 1.7 -1.5 -0.6 2.5 4.2 -1.7 -7.6 -0.8% Convenience rules when it comes to making meals for busy households with children, which explains why shredded cheese indexed so high among startup families, small-scale families, and especially younger and older bustling families. As the weak economy prompts more consumers to prepare meals at home, however, look for the item to make inroads among other demographic groups, as it already has among some established couples. NIELSEN’S Spotlight Consumption index: Shredded Cheese BehaviorStage Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Areas Modest Working Towns Plain Rural Living CROSS-MERCH. Candidates Total WITH CHILDREN: Startup Families HHs with young children only (<6) 107 110 133 122 172 137 97 80 147 110 150 132 138 119 Small-Scale Families Small HHs with older children (6+) Younger Bustling Families Large HHs with children (6+), HOH <40 139 184 196 115 170 181 169 Older Bustling Families Large HHs with children (6+), HOH 40+ 132 179 192 127 149 174 165 NO CHILDREN: Young Transitionals Any size HHs, no children, <35 75 42 20 102 78 53 80 96 47 28 120 94 61 111 121 55 31 132 97 71 120 74 39 18 88 64 47 74 96 49 24 109 91 60 94 114 51 31 121 100 65 106 94 47 26 115 92 62 100 Independent Singles 1-person HHs, no children, 35-64 • Baby Food • Baby Needs • Breakfast Food • Toys and Sporting Goods • Prepared Food-Dry Mixes • Dough Products • Pizza, Snacks and Hors D’oeuvres More ONLINE Senior Singles 1-person HHs, no children, 65+ Established Couples Source: The Nielsen Company 2+-person HHs, no children, 35-54 Empty Nest Couples 2+-person HHs, no children, 55-64 Senior Couples Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very High Consumption (150+) ■ High Consumption (120-149) Average Consumption = 100 10 • Progressive Grocer • June/July 2009 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - June/July 2009

Progressive Grocer - June/July 2009
Table of Contents
Nielsen’s Shelf Stoppers/ Spotlight: Cheese/Shredded Cheese
Market Snapshot: Sacramento-Stockton-Modesto, Calif.
Independents Report: The Advantages of Older Associates
Lempert Report: Food Experts Tackle the Economy
Industry Achievement: The Top 100 Women in Grocery
Multicultural Marketing: 2050 is Today
Retailer of the Year: Celebrating Kroger
2009 Deli/Bakery Operations Review: Shrink-Wrapped
Fresh Developments: Consumer Shifts Create New Complexities for Fresh Food Trading Partners
Produce: Brimming With Possibilities
Meat: Fired Up!
Store of the Month: Giant Eagle’s Express-Ohhh!
Cheese: Cooked Cheese and Other Spiritual Revelations
Beverage Alcohol: A Cup of Cheer
Frozen Foods: Frozen Vegetable Sales are Steaming
Real Estate: Bigger is not Always Better
Technology: At Your Service
Equipment Innovations
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - June/July 2009