Progressive Grocer - August/September 2009 - (Page 10)

Front End Market intelligence by the numbers NIELSEN’S Shelf Stoppers Alcoholic Beverages Sales (Millions) GROCERY’S TOP 10 Largest sales increases in supermarkets tallied by The Nielsen Company (52 weeks ending May 16, 2009) % Change Dollars 2009 2008 2009 % Change Units 2008 Irish Whiskey Ale Wine-Sangría Wine-Sake Vodka Light Beer (Low-Calorie/-Alcohol) Wine-Domestic Dry Table Bourbon-Blended Wine-Kosher Table Bourbon-Straight/Bonded Total Category $20.7 545.8 48.6 10.2 767.7 4,227.3 3,680.6 67.2 27.9 229.6 $17,062.9 28.0% 12.5 11.9 9.1 6.8 6.3 5.8 5.6 5.2 4.9 3.9% 26.2% 21.0 10.9 16.5 8.1 6.1 7.5 4.2 -0.5 5.0 5.2% 24.7% 5.1 5.9 8.4 6.8 1.9 4.3 2.9 -1.6 3.6 0.5% 25.5% 19.6 8.6 17.6 6.6 2.0 5.7 2.8 -9.5 1.4 1.7% NIELSEN’S Spotlight Consumption index: Light Beer BehaviorStage Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Areas Modest Working Towns Plain Rural Living Total Purchases of light beer in the current economy fall squarely within those demographics with the most disposable income: established couples with no children, and empty nesters. These groups, both potentially grappling with middle-age spreads, would also be more likely to opt for a lower-calorie version of their favorite alcoholic beverage. CROSS-MERCH. Candidates WITH CHILDREN: Startup Families HHs with young children only (<6) 101 79 73 73 93 107 49 156 84 107 98 148 84 113 Small-Scale Families Small HHs with older children (6+) Younger Bustling Families Large HHs with children (6+), HOH <40 50 96 106 53 74 89 82 Older Bustling Families Large HHs with children (6+), HOH 40+ 69 84 104 99 105 108 95 NO CHILDREN: Young Transitionals Any size HHs, no children, <35 49 61 23 126 103 61 72 70 73 51 146 127 127 96 91 93 35 164 174 109 113 57 51 42 155 96 100 81 81 74 37 179 151 103 97 88 123 49 181 220 112 122 72 81 40 Independent Singles 1-person HHs, no children, 35-64 Senior Singles 1-person HHs, no children, 65+ • Canning and Freezing Supplies • Pet Food • Automotive Supplies • Beer • Floral and Gardening Supplies • Pet Care • Cottage Cheese, Sour Cream and Toppings • Pickles, Olives and Relish More ONLINE Established Couples 2+-person HHs, no children, 35-54 Source: The Nielsen Company 160 156 106 100 Empty Nest Couples 2+-person HHs, no children, 55-64 Senior Couples 2+-person HHs, no children, 65+ Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very High Consumption (150+) ■ High Consumption (120-149) Average Consumption = 100 10 • Progressive Grocer • August/September 2009 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.Progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - August/September 2009

Progressive Grocer - August/September 2009
Contents
Nielsen’s Shelf Stoppers/Spotlight: Alcoholic Beverages/Light Beer
CES: Inside the Market Basket: Economical Choices Bring Grocery Gains
Lempert Report: Earth-Friendly Isn’t Everything
Store of the Month: Kosher Country
Executive Insights: A View From Tops
Independents Report: Become a Leader Your Associates Will Follow
Perspectives:Wegmans Food Markets: How Two Halves Make More Than a Whole
Independent Thinking: N.G.A. Annual Independent Grocers Survey: Cream of the Crop
Fall Promotions: Tailgating Takes Over
Proteins: Meaty Alternatives
Fresh Developments: PG Looks at the Latest News From the Perimeter
Beverage Alcohol: Keeping the Aisle Afloat
Culinary Oils: Oil Can
Frozen Desserts: Frozen Desserts Heat up
Family Planning: Up Front With Family Planning
Vitamins and Supplements: Healthy Sales With a Capital ‘D’
Pharmacy: Dealing With Diabetes
What’s Next: Editors’ Picks for Innovative Products
Equipment: Lasting Impressions: The Shopper’s Perspective

Progressive Grocer - August/September 2009