Fresh Food PG looks at the latest news from the perimeter. Developments By Meg Major Onions ‘Rouses’ Big Sales in Big Easy Fresh As a highlight of its campaign to target certain regions of the United States to increase brand awareness and increase register rings during the recently concluded peak Vidalia onion-growing season, the Vidalia Onion Committee (VOC) partnered for a series of cooking demonstrations with a variety of retailers, including Rouses Market, which has 31 locations in Louisiana and four Mississippi Gulf Coast stores. Wendy Brannen, VOC executive director, participated in the demos, which were a key element of her organization’s “Sweet Times with Vidalias Recipe Contest” that runs through Aug. 15. Attracting hundreds of customers who stopped by the cooking station to taste-test specially prepared recipes from Chef Daniel “Shoney” Lima of Juan’s Flying Burrito, a popular local eatery, Rouses’ in-store sampling event — Far left:VOC’s Wendy Brannen and Rouses store manager Larry Diehl. Left: the successful in-store sampling event. THE FASTEST WAY FROM FACTORY TO FAMILY TIME. www.progressivegrocer.com A H E A D O F W H AT ’ S N E X T Progressive Grocer • August/September 2009 • 65
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Table of Contents for the Digital Edition of Progressive Grocer - August/September 2009