Grocery Afloat The second installment in this two-part series outlines the most effective category management practices to drive alcohol beverage sales. By Joe Weston, Senior Consultant, Gerke & Associates Keeping the Aisle S ales of beer, wine and spirits in supermarkets’ product mix continued to grow in 2008 and are important elements in driving basket ring for retailers. To sustain that growth in the face of strong competition with other food products for consumers’ discretionary dollars, the implementation of effective category management programs and understanding of consumer preferences are essential. www.progressivegrocer.com A H E A D O F W H AT ’ S N E X T Progressive Grocer • August/September 2009 • 73
http://www.progressivegrocer.com
Table of Contents for the Digital Edition of Progressive Grocer - August/September 2009