Progressive Grocer - November/December 2009 - (Page 108)

Equipment The latest tools of the trade Signage: Above and Beyond Tools are now available to place promotions anywhere shoppers look. retail signware manufacturer Rose Displays, Ltd. developed its EasyGlide Track System to give retailers flexibility in displaying graphics hung from the ceiling. The system consists of moveable gliders and a single track that secures flush against the ceiling. The gliders can be added and removed as desired, out the need for a ladder. Once the hook is in position, the gliders lock into place, ensuring display safety. The EasyGlide can be used on flat ceilings as well as on standard, recessed or mini grid ceilings. Track lengths are available in any size between 12 inches and 125 inches for use on flat ceilings, and grid ceiling tracks are offered in 24-inch or 48inch lengths. Hanging hardware kits and matching end caps are included. The system works with Rose Displays’ Butterfly Clips and Mighty Mite Anchors, is compatible with the company’s full line of hanging accessories, and accommodates a wide range of graphics. For the refrigerated aisle, the doors themselves can be turned into displays. Visual Ice, Inc., a San Clemente, Calif.-based developer and distributor of the Visual Ice in-store POP promotions product, was awarded a U.S. patent for its technology used to promote goods and services in the retail frozen goods section. The company’s Visual Ice coating was developed to give advertisers the ability to create a variety of designs to promote products and brands in the frozen section via images — applied to the glass doors — that are transparent until the freezer door is opened. After the door is closed, the image will remain visible for approximately two minutes. ■ www.progressivegrocer.com By Joseph Tarnowski I t’s no surprise that during a recession, items sold on promotion that are strongly displayed or featured in the store sell well. Indeed, according to a recent study by Nielsen, 42.8 percent of grocery purchases are sold on promotion, up from 40.8 percent a year ago. “Although we shouldn’t be sur“We respect our customers’ time prised by an increase in promoted sales and food budgets, as well as their right during a recession, it’s stunning to see to know as much about the products an additional 1.3 billion purchase deci- we sell as possible,” says Tracy Wolpert, sions being influenced by in-store pro- CEO of Seattle-based PCC. “Implemotions,” says Tom Pirovano, direc- mentation of ZBD’s epop solution tor, industry insights at Nielsen. promises to help us take another step Also not surprising is the recent toward better serving our customers increase in display activity among gro- with current, best-available prices and cers and the equipment vendors that the most up-to-date product informaserve them. Consumer-owned-and- tion, and toward optimum use of store operated natural foods retailer PCC staff skills.” Natural Markets, for example, installed ZBD’s plug-and-go high-definition electronic shelf-edge labels from ZBD epop LCD displays are available in varSolutions in a pilot at its store in the ious sizes — as small as 72 millimeters Freemont neighborhood of Seattle. In by 32 millimeters — require no power addition to the solution’s paperless sus- between updates, and accommodate tainability benefits, it’s also expected product information changes immedito offer significant ately and at any time. More ONLINE customer service and Vendors are also For additional new signage product knowledge providing retailers solutions, go to potential — includwith displays for areas Progressivegrocer.com/ ing promotional around the shelves. equip information. Salem, Mass.-based • Progressive Grocer • November/December 2009 Motorola’s MC-17 hand-helds are used as personal shopping assistants, and display promos of nearby items. enabling visual display professionals to adapt the system to new promotions without disassembling the display. To move graphics from side to side, users just slide them along the track. The patent-pending design allows the gliders to be added and removed easily from anywhere on the track without having to access the end of the track. Gliders don’t swivel, making them easier to use with regular hooks, with- http://www.Progressivegrocer.com/equip http://www.Progressivegrocer.com/equip http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - November/December 2009

Progressive Grocer - November/December 2009
Contents
Nielsen’s Shelf Stoppers/Spotlight: All Departments/Ramen Noodles
Progressive Grocer’s Category Captains Awards: Recession Planning
Consumer Insights: Innovate to Differentiate
Independents Report: Determining Relative Worth
Lempert Report:The Trends That’ll be Tops in 2010
Store of the Month: A New Brand of Winn-Dixie
Beverage Alcohol: Glass Half Full
Sports/Energy Drinks: Energetic Sales?
Category Management: Categorical Shifts
Holiday/Super Bowl Meat Promotions: Bowled Over
PG’s Annual Deli/Bakery/ Prepared Foods Roundtable: Bringing Value to the Table: Part 2
Packaging Trends: Sheer Innovation
Price and Promotion Optimization Software: Optimization Plus
Signage: Above and Beyond
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - November/December 2009