Progressive Grocer - March 2010 - (Page 12)

Front End Market intelligence by the numbers NIELSEN’S Shelf Stoppers Dairy GROCERY’S TOP 10 Largest Sales Increases in Supermarkets Tallied by The Nielsen Company (52 Weeks Ending Dec. 26, 2009) Sales (Millions) % Change Dollars 2009 2008 % Change Units 2008 Meal Starters Spreads-Remaining Fruit Juice-Apple Fruit Drinks-Other Container Yogurt Cheese-Specialty/Imported Dough Products-Remaining Dough Products-Biscuits Eggnog-Fresh and Canned Total Category $17.0 320.6 35.0 653.6 3,326.7 901.9 210.1 381.6 100.7 $38,390.1 43.8% 15.5 8.8 8.2 5.9 4.8 4.5 4.5 3.8 3.0 -6.9% -10.3% 18.8 234.0 -2.2 8.3 9.7 8.9 8.3 3.4 -7.0 5.7% 53.7% 10.9 17.1 6.4 4.2 4.5 7.2 0.8 -0.3 4.6 1.9% -20.4% 14.9 208.6 -7.6 6.8 0.8 0.2 -0.7 -3.3 -7.5 -1.7% Named the food trend of the decade by the NPD Group, yogurt currently is seeing its greatest gains in households with growing children. While parents are pleased by its solid nutritional profile, kids go wild for the taste, texture and yummy flavor options. Yogurt’s convenience and ability to serve as either a light meal or a satisfying snack are also good reasons for its popularity with timestarved younger families. CROSS-MERCH. Candidates Total Vegetable Juices and Drinks-Remaining 38.0 NIELSEN’S Spotlight Consumption index: Yogurt BehaviorStage Cosmopolitan Centers Affluent Suburban Spreads Comfortable Country Struggling Urban Areas Modest Working Towns Plain Rural Living WITH CHILDREN: Startup Families HHs with young children only (<6) 149 104 174 131 161 109 121 78 129 94 105 78 140 99 Small-scale Families Small HHs with older children (6+) Younger Bustling Families Large HHs with children (6+), HOH <40 Older Bustling Families Large HHs with children (6+), HOH 40+ NO CHILDREN: Young Transitionals Any size HHs, no children, <35 87 75 70 116 109 108 105 104 79 73 119 122 115 128 101 67 63 109 113 99 111 83 55 54 74 86 83 82 86 61 63 91 93 95 90 78 57 66 83 88 85 83 88 65 65 Independent Singles 1-person HHs, no children, 35-64 Senior Singles 1-person HHs, no children, 65+ • Disposable Diapers and Training Pants • Baby Food • Baby Needs • Breakfast Food • Toys and Sporting Goods • Fruit-Dried • Prepared Food-Dry Mixes • Dough Products More ONLINE Established Couples 2+-person HHs, no children, 35-54 Source: The Nielsen Company 100 104 98 100 Empty Nest Couples 2+-person HHs, no children, 55-64 Senior Couples 2+-person HHs, no children, 65+ Total Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very High Consumption (150+) ■ High Consumption (120-149) Average Consumption = 100 • Progressive Grocer • March 2010 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.Progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - March 2010

Progressive Grocer - March 2010
Table of Contents
Nielsen’s Shelf Stoppers/ Spotlight: Dairy/Yogurt
Green Grocer Awards 2010: Seeing Green
Multicultural Marketing: Use Your Common Census
Harold Lloyd on … “Making a Difference”: The Employee’s First 30 Days: It’s Now or Never
The Lempert Report: Enter the ‘Koodies’
Independent Retailing: Keep Cash Flowing With Trade Terms
Progressive Grocer’s 2010 Meat Operations Review: Value on a Platter
Progressive Grocer’s 2010 Seafood Operations Review: Seafood Hits its Stride
Executive Insight Series: Lasting Impressions: Forward Thinking
Produce: Tracking the Transition to Traceability
Meat: Heinen’s Freshens up Service Benchmarks
Natural/Organic: Nature’s Best on Ice: Natural and Organic Frozen Foods
Frozen/Dairy: Cold and Colder: Trends in Frozen and Dairy
Baby Food: Green to Grow On
Green Promotions: Along for the Ride
Foodservice: Loaded for Bar
Case Study: Clean Carts
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - March 2010