Progressive Grocer - March 2010 - (Page 90)

Frozen/Refrigerated Nature’s Best on Ice: Natural and Organic Frozen Foods After a recession-sparked decline, natural and organic frozen food sales are expected to have a healthy rebound. By D. Gail Fleenor 90 or many consumers, eating “healthy” revolves around natural and organic frozen foods. While the down economy caused some health-seeking shoppers to trade down to lower-priced frozen items or meals prepared from scratch, most should return to a natural/organic menu as times improve. Once a niche market, natural and organic foods are now big business, according to Chicago-based market research firm Mintel.While the frozen organic food and beverage segment did well in 2007, it underperformed in 2008, Mintel says, with sales sliding in 2009 when the recession was in full bloom. Mintel expects 2010-2012 organic frozen sales growth of 28 percent, with sales reaching nearly $1.1 billion in 2012. Organic/natural frozen vegetables was one of the top categories in new product launches from 1998 to 2009. Since two-thirds of consumers purchase organic food in conventional supermarkets, according to Mintel, retailers should benefit as consumers again opt for the convenience of frozen natural/organic foods. Private label will also drive overall organic growth with a 24.2 percent share of • Progressive Grocer • March 2010 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - March 2010

Progressive Grocer - March 2010
Table of Contents
Nielsen’s Shelf Stoppers/ Spotlight: Dairy/Yogurt
Green Grocer Awards 2010: Seeing Green
Multicultural Marketing: Use Your Common Census
Harold Lloyd on … “Making a Difference”: The Employee’s First 30 Days: It’s Now or Never
The Lempert Report: Enter the ‘Koodies’
Independent Retailing: Keep Cash Flowing With Trade Terms
Progressive Grocer’s 2010 Meat Operations Review: Value on a Platter
Progressive Grocer’s 2010 Seafood Operations Review: Seafood Hits its Stride
Executive Insight Series: Lasting Impressions: Forward Thinking
Produce: Tracking the Transition to Traceability
Meat: Heinen’s Freshens up Service Benchmarks
Natural/Organic: Nature’s Best on Ice: Natural and Organic Frozen Foods
Frozen/Dairy: Cold and Colder: Trends in Frozen and Dairy
Baby Food: Green to Grow On
Green Promotions: Along for the Ride
Foodservice: Loaded for Bar
Case Study: Clean Carts
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - March 2010