Progressive Grocer - May 2010 - (Page 12)

Front End Market intelligence by the numbers NIELSEN’S Shelf Stoppers Candy Largest Sales Increases in Supermarkets Tallied by The Nielsen Company (52 Weeks Ending Feb. 20, 2010) GROCERY’S TOP 10 Sales% (Millions) Change Dollars 2010 2009 % Change Units 2010 2009 Candy-Hard Rolled Candy-Non-chocolate Candy-Dietetic-Non-chocolate Candy-Lollipops Marshmallows Candy-Chocolate-Miniatures Candy-Chocolate-Special Candy-Dietetic-Chocolate Candy-Chocolate Candy-Non-Chocolate-Miniatures Breath Sweeteners Total Category $32.8 1,042.5 41.8 80.6 145.6 481.5 417.8 47.8 1,914.6 32.8 87.5 $4,332.7 16.5% 9.0 8.8 8.5 8.4 7.9 7.1 5.4 5.2 3.2 1.3 6.8% 0.1% 2.0 -16.6 -0.6 3.3 -0.4 -3.0 -7.4 3.4 -1.3 -6.0 1.3% 21.1% 4.0 14.1 5.9 4.4 -5.5 1.2 -3.3 -6.0 -1.3 -4.0 -1.9% 9.2% -4.0 -18.5 -6.7 -1.2 -2.3 -7.1 -15.3 -10.0 -4.9 -11.6 -7.6% Chocolate’s enduring popularity is no secret, but other toothsome treats are also big with bustling families, especially in households where the children are older. Among more mature folks, established couples and empty nesters index higher than average for nonchocolate candy purchases, indicating that they, like the younger families, enjoy a little affordable indulgence in the form of licorice or jelly beans. Offering value prices on such items should sweeten sales even further. CROSS-MERCH. Candidates NIELSEN’S Spotlight Consumption Index: Non-chocolate Candy BehaviorStage Cosmopolitan Centers Afﬂuent Suburban Spreads Comfortable Country Struggling Urban Cores Modest Working Towns Plain Rural Living Total WITH CHILDREN: Startup Families HHs with young children only <6 81 102 114 114 84 115 106 149 97 119 126 148 84 101 117 123 90 112 128 159 109 132 127 145 92 116 121 142 • Disposable Diapers and Training Pants • Prepared Food-Dry Mixes • Breakfast Food • Dough Products • Ice • Toys and Sporting Goods • Pasta • Unprepared Meat/Poultry/Seafood-Frozen Small-Scale Families Small HHs with older children 6+ Younger Bustling Families Large HHs With Children (6+), HOH <40 Older Bustling Families Large HHs with children (6+), HOH 40+ NO CHILDREN: Young Transitionals Any size HHs, no children, <35 53 61 52 96 98 96 83 58 67 62 106 110 95 101 78 83 60 111 118 97 106 59 75 59 109 122 97 90 70 80 66 108 118 114 101 78 89 67 124 128 113 110 66 76 62 110 Independent Singles 1-person HHs, no children, 35-64 Senior Singles 1-person HHs, no children, 65+ Established Couples Source: The Nielsen Company 2+-person HHs, no children, 35-54 Empty Nest Couples 2+-person HHs, no children, 55-64 More ONLINE 116 103 100 Senior Couples 2+-person HHs, no children, 65+ Total ■ Very High Consumption (150+) ■ High Consumption (120-149) Average Consumption=100 Dig up actionable research and additional intelligence at Progressivegrocer.com 12 • Progressive Grocer • May 2010 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.Progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - May 2010

Progressive Grocer - May 2010
Contents
Nielsen’s Shelf Stoppers/ Spotlight: Candy/Non-ChocolateCandy
Super 50: Steadfast Leaders
The Lempert Report: ConAgra, Celebs Battle Child Hunger
Best Practices: Starting at the Top
Wake-up Call: Coupons Make a Comeback
Store of the Month: Roots and Wings
Harold Lloyd on … Making a Difference: Why Work as a Clerk?
Experience at Large: Put Your Best Customers to Work
Confection: Sweetening the Pot
Tea: Brewing up Sales
Non-alcoholic Beverages: Summer Quenchers
Summer Grilling Special: What a Gas!
Produce: Local and Lovin’ it
IDDBA Show Preview: Recipe for Success
Trends: The Summertime Freeze
Meats & Cheeses: Brown-bagging Sales
Food Industry Insights: Leadership for the Future
Tech Toolbox: A Look at the Latest Solutions
Out of the Box: The Latest Tools of the Trade
Roundtable: The Executioners
Foodservice: Green Machines
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - May 2010