SINGAPORE > SIMPLY SEAMLESS H ost city Singapore took the spotlight at the inaugural ITB Asia Conference 2008. The first brand outreach of the world’s largest travel trade show, ITB Berlin, started small in comparison to the massive annual show in Germany, but nonetheless exceeded expectations of industry players and pleased the local representatives keen to exhibit their own offerings. The event opened at the Suntec Singapore International Convention and Exhibition Centre on Oct 22 and attracted 6,208 delegates—24.2 percent more than expected—from 90 countries. By Ted R. Utoft SIMPLY Remede Spa at the St. Regis Singapore SEAMLESS SuccessfulMeetings.com I January 2009 I SM I 107 SINGAPORE SETS ITS SIGHTS ON THE MICE MARKET, AND RAMPS UP ITS ATTRACTION FACTOR AS THE ECONOMIC CENTER OF SOUTHEAST ASIA
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Table of Contents for the Digital Edition of Successful Meetings - January 2009