Successful Meetings - July 2009 - (Page 14)

PLANNER’S WORKSHOP education By Dr. Sheila Murray Bethel Leaders and ROI HOW C-LEVEL LEADERSHIP CAN USE PERSPECTIVE AND OPENNESS TO HELP CREATE HIGH-VALUE MEETINGS rganizations need to have meetings, but are concerned about being scrutinized or criticized by the press or their stakeholders. This is where C-level leadership needs to step up and make a contribution in the creation of high-value meetings. The two leadership qualities that can play a critical role are perspective and openness. Let’s take a look at both. O Perspective: Establishing Balance The double whammy of price and perception in this era of economic downturn is what you must overcome. So take it head on by inviting the media to attend and see for themselves how your meeting adds to the economic recovery. Give them a fresh perspective. This is where the head of the organization can clear up any distorted perception by pointing out that the event is an investment in the organization’s present stakeholders (employees, members, stockholders, suppliers, and customers) and in the future growth of each of these strategic partners. And it’s a great venue for a CEO or president to lay out the numbers: Meetings support over 1.7 million jobs. Meetings bring in $16 billion in annual tax revenue at the federal, state, and local levels. The meetings industry is the 29th largest contributor to GNP. A huge part of the economic health of the nation comes from the travel, hospitality, and meetings sectors. Then outline the intangibles such as carefully describing the value-added Illustration: Chad Crowe 17 Brad Nieder tackles health with humor 18 How to incentivize entry-level employees What’s Inside 19 20 Beware the $160 pot of tea How to be opportunityminded 21 Service-related contract addendums 22 John Foster recounts his path to success 14 I SM I July 2009 I SuccessfulMeetings.com http://www.SuccessfulMeetings.com

Table of Contents for the Digital Edition of Successful Meetings - July 2009

Successful Meetings - July 2009
Contents
Editor's Letter
News Update
Education
Mouth for Sale
Incentive Insights
Meetings Law
Management Matters
Gurus
Path to Success
Cover Story: ROI Guide
Medical & Pharmaceutical Meetings
Safety & Security
Industry Roundtable
Places + Spaces
Alabama
Georgia & the Carolinas
Hong Kong
Melbourne
Golf Meetings
Planning a golf meeting, 101
Formats, games, prizes, and the awards ceremony
The how, what, why, and win of hole-in-one insurance
How the PGA professional can help your meeting plans
A woman’s view of golf
Opinion: The (new) perception of golf resorts
In closing: Boondoggle is not part of the golf vocabulary
Hawaii
Business Unusual
Q&A with Michael Murray
The Latest and Greatest

Successful Meetings - July 2009