Successful Meetings - August 2009 - (Page 36)

Gaming Meetings THE NATIONAL ASSOCIATION OF BROADCASTERS RUNS A MEDIA SHOW THAT GENERATES $50 BILLION IN GLOBAL SALES—AND THEY WANT EVERYONE TO KNOW IT By Andrea Doyle, andrea.doyle@nielsen.com Photography by Matt Furman B roadcasters from all walks, or in this case, talks, of the industry converge on Las Vegas every April. The city couldn’t have been happier to welcome them this year, in light of the sputtering economy and AIG backlash. The National Association of Broadcasters (NAB) show is the largest electronic media event in the world. In a truly international gathering, attendees came from more than 160 countries to attend the 2009 show, April 18-23, that focuses on traditional broadcast outlets like radio and television as well as new media technologies. This has been a unique year for the industry, and so it was at the NAB show. Many came to Las Vegas without the entourages they had in the past but they still came to do business—$50 billion to be exact. And NAB can be exact because the organization follows up with the attendees and exhibitors to gauge how much business is transacted as part of its READER R I • How to track sales at trade shows • Plan a successful hosted buyer program • Boost attendance by partnering with a CVB WHAT HAPPENS IN 36 I SM I August 2009 I SuccessfulMeetings.com VEGAS http://www.SuccessfulMeetings.com

Table of Contents for the Digital Edition of Successful Meetings - August 2009

Successful Meetings - August 2009
Contents
Editors Letter
Planning for the World, in 5 Days
Education
Personal Success
Incentive Insights
Food & Beverage
Management Matters
Gurus
Visionaries
The Show Must Go On
What Happens in Vegas...
Rolling on the High Seas
Betting on Meetings
Meetings Hype 2.0
Places and Spaces
Midwest Meetings
Cleveland
Palm Springs Desert Resorts
Cancun
Portland
2009 Pinnacle Awards

Successful Meetings - August 2009