Sales & Marketing Management - January/February 2008 - (Page 1)

CONTENTS JANUARY/FEBRUARY 2008 Founded 1918 * Volume 160, No. 1 * www.salesandmarketingmanagement.com 22 >TRAINING > COVER STORY 22 BOOSTING YOUR BRAIN By Izabella Iizuka Want to fast-track your career? Advanced sales education may be your ticket to the big-time. 18 >BUSINESS TRAVEL 24 LOYALTY GOES GLOBAL By Mike Kust Is your brand adequately serving the needs of a worldwide customer base? everything happens inVegas BY MIKE McCUE 26 >TECHNOLOGY 26 SWELL YOUR SALES By Jeff Gallino Speech analytics: the ultimate tool for gathering customer intelligence? How VPs Michael Massari, Jordan Clark and Don Ross turned Harrah’s Entertainment into your one-stop meeting resource. Cover Photo: Jeff Green JANUARY/FEBRUARY 2008 SALES &MARKETING MANAGEMENT www.salesandmarketingmanagement.com 1 http://www.salesandmarketingmanagement.com http://www.salesandmarketingmanagement.com http://salesandmarketingmanagement.com

Table of Contents for the Digital Edition of Sales & Marketing Management - January/February 2008

Sales & Marketing Management - January/February 2008
Contents
Editor's Letter
Brian Tracy University
Sales
Marketing
Management
Cover Story: Everything Happens in Vegas
Boosting Your Brain
Loyalty Goes Global
Swell Your Sales
Training
Technology
Incentives/Motivation
Travel/Meetings
Excerpt
The Way I See It

Sales & Marketing Management - January/February 2008

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