Sales & Marketing Management - January/February 2008 - (Page 37)
TRAVEL/MEETINGS INCENTIVES TECHNOLOGY TRAINING Island Cabana In all of South Florida, the Fontainebleau offers the largest number of rooms in a single location. — Paul Pebley Director of Marketing “ ” > SPOTLIGHT SOUTH FLORIDA LUXURY ON A MASSIVE SCALE While the Fontainebleau Miami Beach has been one of the most storied South Florida resorts and meeting locations for more than 50 years, the location’s history goes back decades further. When James H. Snowden, an executive with Standard Oil Company, built his 15-room mansion on Miami Beach in 1914, there were no billionaires anywhere in the world (no individual would accumulate that much wealth until two years later). Gasoline cost 29 cents per gallon and Safeway Air Travel offered flights to New York City for $35. Ten years after it The Fontainebleau was built, tire magnate Miami Beach Harvey Firestone purchased the property Accommodations: 1,504 guest rooms, including 846 rooms for $250,000. The and suites in the two original Firestone Mansion buildings and more than 650 junwould be demolished in ior, one- and two-bedroom suites October 1954, and the in two new all-suite towers. Fontainebleau Miami Food and Beverage: Eleven Beach was opened two dining and entertainment months later with 554 options—the former including guest rooms and an 11three signature restaurants— cater to all tastes. story tower that boast- Tower Suites one bedroom ed a 17,000-square-foot lobby. An article in the Miami Herald noted that “everything about the place is in the super-colossal category.” Room rates ranged from $37 to $200 per night, and for 25 years, the resort was such an integral and ubiquitous part of the Miami Beach scene that it didn’t need a sign to identify it. Imagine what those people would say if they could see it now, nearly a century after Snowden’s original mansion was built. Today, those walls are undergoing a $1 billion facelift that will reassert Conference and Banquet Facilities: 58 meeting rooms totaling 107,000 square feet; 42,000 square feet of pre-function space; 51,000 square feet of outdoor function space, including the 21,000-square-foot Grand Lawn. Recreation: A main pool shaped as a modern, abstract version of the bow-tie design implemented by original architect Morris Lapidus in 1954; an oasis pool and several smaller dipping pools; 30 cabanas and a children’s waterscape play area. Beach activities, golf and professional sports are all nearby. Spa: Two levels and 40,000 square feet, featuring 30 treatment rooms. Property Owner: Fontainebleau Resorts, LLC. Address and phone: 4441 Collins Ave., Miami Beach, FL 33140; (305) 535-3255; www.BleauMiamiBeach.com. photos cour tesy the Fontainbleau Miami Beach JANUARY/FEBRUARY 2008 SALES &MARKETING MANAGEMENT 37
http://www.BleauMiamiBeach.com
Table of Contents for the Digital Edition of Sales & Marketing Management - January/February 2008
Sales & Marketing Management - January/February 2008
Contents
Editor's Letter
Brian Tracy University
Sales
Marketing
Management
Cover Story: Everything Happens in Vegas
Boosting Your Brain
Loyalty Goes Global
Swell Your Sales
Training
Technology
Incentives/Motivation
Travel/Meetings
Excerpt
The Way I See It
Sales & Marketing Management - January/February 2008
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