The Gourmet Retailer - 2009 Corporate Profile - (Page 18)

2009 Corporate Profile Special Advertising Section Vita-Mix Corporation COMPANY HISTORY Vita-Mix Corporation is the category leader in highend blenders. Transcending the limitations of conventional blenders, Vita-Mix Blenders offer the power, control and options required by top professional chefs and appreciated by home cooking enthusiasts. Vita-Mix distributes its line in more than 45 countries. Vita-Mix commercial equipment is widely used in professional kitchens, from premier restaurants such as Le Bernadin, Restaurant Daniel and Aquavit in New York City to popular chains including Jamba Juice®, Orange Julius® and Applebee’s®. Vita-Mix launched its retail division in 2000 to bring its professional-style products to home chefs who want the ultimate cooking experience. Together with its gourmet and specialty retailer partners, Vita-Mix is expanding sales of a uniquely positioned product with a proud 80-year history. The company was founded in 1921 by W.G. Barnard, a self-taught salesman of “modern” home products. In 1937, he created a stir at the Great Lakes Exposition in Ohio with his enthusiastic demonstration of an amazing new product: the first Vita-Mix Blender. An innovator on many fronts, W.G. Barnard also invented the infomercial in 1949, and he used it to make Vita-Mix a household name. The growing Vita-Mix business is now under the direction of the third and fourth generation of the Barnard family. Their focus is continuous product improvement through customer feedback and the power of sophisticated research and testing. In 2006, Vita-Mix formed a licensee program with The Culinary Institute of America® for its line of professional blending equipment for the home market. This partnership brings together the high-end category leader in blending equipment with the world’s premier culinary college. ® Contact: Dan Koch, National Sales Manager Address: 8615 Usher Road, Cleveland, OH 44138 Phone/Fax: 877-848-2649/ 440-235-7155 E-mail: dkoch@vitamix.com Web site: www.theprofessionalseries.com durability over time, even with heavy use. It can even make hot, fresh soup in less than six minutes: not only does it puree and blend all ingredients, but it also heats them to the ideal serving temperature because of its powerful motor. Because of its capacity to quickly crush large chunks of ice, the Vita-Mix CIA Professional Series is also the ultimate bar tool. The product comes with two recipe books, containing more than 300 recipes for great-tasting smoothies, dips, soups, sauces, pestos, purees, butters, dressings, batters, desserts and beverages, many of them contributed by top chefs including Michael Symon, Mark Cox, Brenda Cobb, Hugh Carpenter and more. RECENT OR PLANNED PRODUCT INTRODUCTIONS The newest model is the Vita-Mix CIA Professional Series, which celebrates the company’s partnership with The Culinary Institute of America®. This partnership showcases the unique Vita-Mix positioning: what sets the brand apart at retail is that it offers professional-style equipment for the home cook. Vita-Mix, the preferred brand of the CIA, has long been used in the CIA’s many kitchens, a testimony to its superior quality. The partnership adds value for the consumer because CIA chefs provide Vita-Mix recipes that are as easy to make as they are impressive. Each CIA Professional Series comes with a free copy of Recipes and Techniques from the CIA Master Chefs. This partnership also gives Vita-Mix the opportunity to give back to the culinary world by supporting scholarships for future chefs. PRODUCTS Designed for the home cooking enthusiast, the Vita-Mix® CIA™ Professional Series is more than a blender. It can generate blade speeds up to 240 mph with its professionalgrade motor and laser-cut one-piece stainless steel blade assembly. This means that it can process whole foods into a smooth consistency in seconds. It can quickly make homemade ice cream and sorbet, grind and chop nuts, crack whole grains into natural cereal, grind whole grains into flour, and knead dough. Vita-Mix is the first company to use a BPA-free Eastman Tritan™ copolyester container in a kitchen appliance. This advantageous material improves sound dampening and offers superior chemical resistance with its ability to resist chemicals found in cleaning compounds. This means greater MERCHANDISING SUPPORT Vita-Mix offers several merchandising programs for retailers, including a retail display unit that features a builtin DVD player, a loop DVD/video to showcase the product’s versatility and ease of use, a consumer brochure with display, and in-store training of sales personnel. 18 TGR ❙ December 2008

Table of Contents for the Digital Edition of The Gourmet Retailer - 2009 Corporate Profile

The Gourmet Retailer - 2009 Corporate Profile
Atalanta Corporation
Gourmet Housewares Show®
House Foods America Corporation
International Housewares Association
Jelly Belly Candy Company
New York International Gift Fair
Terraillon Corp.
Tramontina USA, Inc.
Vita-Mix Corporation
BIA Cordon Bleu, Inc.
Emmi (USA), Inc.
Gia Brands, Inc.
Harold Import Company, Inc.
Jana Foods LLC
Java Jacket, Inc.
John Wm. Macy’s CheeseSticks
Magic Seasoning Blends®
Montchevré-Betin, Inc.
Ziyad Brothers Importing
Zojirushi America Corporation

The Gourmet Retailer - 2009 Corporate Profile

https://www.nxtbookmedia.com