The Gourmet Retailer - 2009 Corporate Profile - (Page 27)

2009 Corporate Profile Special Advertising Section Magic Seasoning Blends® COMPANY HISTORY Chef Paul Prudhomme’s Magic Seasoning Blends has been in business since 1982 when customers from Chef Paul Prudhomme’s New Orleans-based K-Paul’s Louisiana Kitchen restaurant began asking to take home the chef’s unique seasonings. An operation that was once housed in a garage, Magic Seasoning Blends has now grown to fill a 125,000-square-foot plant, blending and shipping Chef Paul’s dry spices, rubs, bottled sauces and marinades to all 50 states and 27 countries around the world. Red Pepper. Available for foodservice only are Shrimp Magic®, Breading Magic®, Gravy and Gumbo Magic®, and Chef Paul’s seasoned and smoked meats (Andouille and Tasso) produced in his USDA-approved meat plant in Louisiana. The company has also expanded into private-labeling and co-packing services, and can now manufacture a range of products, such as meatloaf mixes, soup mixes, salad dressings, blended spices, stuffings and more for private-label customers. Contact: John McBride, Vice President, Sales & Marketing Address: 720 Distributors Row, P.O. Box 23342, New Orleans, LA 70183 Phone/Fax: 504-731-3578/ 504-731-3576 E-mail: jmcbride@chefpaul.com Web site: www.chefpaul.com PRODUCTS Magic Seasoning’s top-selling products include Poultry Magic®, Seafood Magic®, Meat Magic®, and Blackened Redfish Magic® in that order — with newly introduced Salmon Magic® off to a fast start! Also, Magic Seasoning Blends has all products available in foodservice sizes and specializes in supplying bulk seasonings to food manufacturers and processors. Besides 29 SKUs in the dry seasoning blends lines, Magic Seasoning also offers a line of four Magic Sauce & Marinades®, including Teriyaki, Chipotle, Sun Dried Tomato, and Louisiana MERCHANDISING SUPPORT Magic Seasoning Blends is uniquely prepared to engage in cooperative marketing, partnering with other companies for product promotions, and has partnered with such companies as Corona (beer), Mrs. Cubbison’s (bread crumbs), and Almaden, Beringer and Sutter Home wine brands. “With coupons, recipes and sweepstakes, these cooperative marketing offers influence the buying decisions of millions of customers and build our brand,” points out John McBride, vice president of sales and marketing. Additionally, Magic Seasoning emphasizes in-store demonstrations to allow consumers to sample Chef Paul’s products. Whenever possible, the company offers product samples in cooperation with one or two other food manufacturers. The company’s newest demonstration program focuses on Barbecue Magic with a seasoned sour cream dip featured as the “quick & easy” on-site recipe. “We’re always looking for opportunities to work with other companies,” asserts McBride. Successful promotions in the past have included “valueadded” features like productsamples attached to the cooperative partner’s product and accompanied by exclusive Chef Paul recipes with a coupon. VENDOR LINK # 269 FIND IT ONLINE! | WINTER NASFT SHOW, BOOTH NO. 3007 TGR ❙ December 2008 27

Table of Contents for the Digital Edition of The Gourmet Retailer - 2009 Corporate Profile

The Gourmet Retailer - 2009 Corporate Profile
Atalanta Corporation
Gourmet Housewares Show®
House Foods America Corporation
International Housewares Association
Jelly Belly Candy Company
New York International Gift Fair
Terraillon Corp.
Tramontina USA, Inc.
Vita-Mix Corporation
BIA Cordon Bleu, Inc.
Emmi (USA), Inc.
Gia Brands, Inc.
Harold Import Company, Inc.
Jana Foods LLC
Java Jacket, Inc.
John Wm. Macy’s CheeseSticks
Magic Seasoning Blends®
Montchevré-Betin, Inc.
Ziyad Brothers Importing
Zojirushi America Corporation

The Gourmet Retailer - 2009 Corporate Profile

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