STORES Convention Daily Preview Issue - 14

2018 BIG SHOW PREVIEW

14

The 17 Biggest Stories of 2017

Continued from page 6

November

Kroger grows private label apparel
Supermarket behemoth Kroger will introduce a new private label "modern lifestyle" apparel line in some of its large-format superstores in the fall. The new line
will include activewear items for children, young men, juniors, men and women. No
word yet on the name of this new brand, though the retailer says it will be "playful,
simple and uplifting." Selling third-party apparel is not a new stint for Kroger; the
retailer currently offers more than a dozen brands, including Great Northwest Indigo,
GNW, Kids Korner and Curfew. Nonetheless, growing private brands appears to be
a key element of the company's Restock Kroger Plan - a strategy that also involves
extensive store resets and other initiatives. The new brand will be available at about
300 Fred Meyer stores in the Pacific Northwest and at Kroger Marketplace stores in
other regions around the country.

The Case for Modern Learning in R
October

Coach Inc. becomes Tapestry
Coach is no longer just a handbag
business. The accessible luxury group
that owns Coach, Stuart Weitzman and
Kate Spade announced it was changing
the name of its parent to Tapestry, transforming itself into an incredibly powerful
branding business. The new moniker is
intended to express the group's multibrand entity with a variety of unique
properties, as opposed to one dominated
by a single brand. "It's a wonderful metaphor for what we believe in," said CEO
Victor Luis, "which is individual threads
of different colors all working together
to create a picture." The name change
follows Coach's 2015 acquisition of the
Stuart Weitzman shoe label for up to $574
million and its $2.4 billion purchase of
Kate Spade in May.

From new online competitors to an employee engagement crisis, many challenges are forcing

engagement b

retailers to rethink their business models and their approach to staff learning and development.

they need to ad

By shifting to a more modern workplace learning experience retailers can improve employee

service experie

Total retail sales in the US hit $4.846

36% of consumers

trillion in 20161

provide their main

Ecommerce sales in the US grew more than

only 1% of well-est

15% in 2016, reaching more than $341 billion 2

agree that they en

to experiment with

68%

of consumers say it's
absolutely critical or very
important to interact with
a salesperson who
understands their
preferences or needs7

78%

of consumers rate "sales
associates with a deep
knowledge of the product
range" as the most important
factor for the in-store
shopping experience8

35%

7%

60%

The retail industry
suffers from a turnover
rate of 35%11

of Millennials perceive
work in retail as
engaging12

Customer experience
leaders have 60% more
engaged employees. 13

80%

Organizations t
over 50% em
engagement
over 80% o
custome

Formed from 400 handbags, Rexy is a star
at Coach.
Photos on this page: Shutterstock.com
1. https://www.digitalcommerce360.com/2017/02/17/us-e-commerce-sales-grow-156-2016/
2. Ibid.
3. https://www.pwc.com/gx/en/industries/assets/total-retail-2017.pdf
4. https://www2.deloitte.com/content/dam/Deloitte/us/Documents/us-retail-talent-disrupted-pov.pdf
5. Ibid.
6. Ibid.

7. https://www.salesforce.com/blog/2017/05/14-retail-customer-experience-stats.html
8. https://www.pwc.com/gx/en/industries/assets/total-retail-2017.pdf
9. https://www.salesforce.com/blog/2017/05/14-retail-customer-experience-stats.html
10. http://www.workforcesoftware.com/infographic/keys-to-successful-retail-workforce-m
11. Ibid.
12. Ibid.

The D2L family of companies includes D2L Corporation, D2L Ltd, D2L Australia Pty Ltd, D2L Europe Ltd, D2L Asia Pte Ltd, and D2L Brasil Soluçõe

895932_D2L.indd 1


http://www.Shutterstock.com https://www.digitalcommerce360.com/2017/02/17/us-e-commerce-sales-grow-156-2016/ https://www.salesforce.com/blog/2017/05/14-retail-customer-experience-stats.html https://www.pwc.com/gx/en/industries/assets/total-retail-2017.pdf https://www.pwc.com/gx/en/industries/assets/total-retail-2017.pdf https://www.salesforce.com/blog/2017/05/14-retail-customer-experience-stats.html https://www2.deloitte.com/content/dam/Deloitte/us/Documents/us-retail-talent-disrupted-pov.pdf http://www.workforcesoftware.com/infographic/keys-to-successful-retail-workforce-m

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