Year in Review 2016 Report - 15
Meetings & Conventions
The Financial Footprint of
Citywide Events in 2016
This was a successful year for our destination's meetings,
conventions and events market. In 2016, Orlando once more
claimed the No. 1 spot as the country's top destination for
meetings and events, as ranked by event management industry
leader Cvent.
122
Just as we launched a new consumer brand marketing campaign
to encourage leisure travelers to share their personal stories
about Orlando, we also launched new brand creative efforts for
the meetings and conventions market.
EVENTS
This new "Share Orlando" campaign showcased stories inspired
by authentic posts through the eyes of meeting professionals
and attendees. Telling the stories of attendees as they enjoyed
extraordinary and creative experiences allowed us to inspire
planners to imagine themselves in Orlando.
Our campaign delivered a record number of impressions among
our target audience. What's more, OrlandoMeeting.com, our
online resource for meeting planners, received record visitation,
with more than 100,000 users seeking information about
holding their meetings and conventions in Orlando.
The accolades we received were matched by the results we
achieved. Citywide attendance from major conventions in 2016
rose by 10 percent over the previous year, with 1.25 million
delegates attending 122 events and generating more than
$2.4 billion in economic impact.
Looking ahead, the Visit Orlando team also booked 93 citywide
conventions (20 of which have never met in Orlando) through
2028. This will bring more than 1.3 million additional visitors to our
destination, representing over $2.5 billion in economic impact.
+
1.25
million
ATTENDEES
=
$2.4
billion
IN ECONOMIC
IMPACT
2016 Meetings and
Conventions Awards
*
Cvent: 2016 Top Destination for Meetings and Events
*
Meetings & Conventions: 2016 Gold Service
Elite Award (1 of 5 destinations in the country)
*
Successful Meetings: 2016 Pinnacle 1 Award for
*
Successful Meetings: Top Affordable Domestic
*
Smart Meetings: Platinum Choice Award
*
ConferenceDirect: CVB of the Year (four years
best CVB in the Southeast (won for the 22nd time)
City (1 of 3 cities)
in a row)
Visit Orlando | Year in Review
15
http://www.OrlandoMeeting.com
Table of Contents for the Digital Edition of Year in Review 2016 Report
Table of Contents
Year in Review 2016 Report - Cover1
Year in Review 2016 Report - Cover2
Year in Review 2016 Report - 1
Year in Review 2016 Report - Table of Contents
Year in Review 2016 Report - 3
Year in Review 2016 Report - 4
Year in Review 2016 Report - 5
Year in Review 2016 Report - 6
Year in Review 2016 Report - 7
Year in Review 2016 Report - 8
Year in Review 2016 Report - 9
Year in Review 2016 Report - 10
Year in Review 2016 Report - 11
Year in Review 2016 Report - 12
Year in Review 2016 Report - 13
Year in Review 2016 Report - 14
Year in Review 2016 Report - 15
Year in Review 2016 Report - 16
Year in Review 2016 Report - 17
Year in Review 2016 Report - 18
Year in Review 2016 Report - 19
Year in Review 2016 Report - 20
Year in Review 2016 Report - 21
Year in Review 2016 Report - 22
Year in Review 2016 Report - 23
Year in Review 2016 Report - 24
Year in Review 2016 Report - Cover3
Year in Review 2016 Report - Cover4
https://www.nxtbook.com/nxtbooks/orlandocvb/meetings_brochure
https://www.nxtbook.com/nxtbooks/orlandocvb/official_attendee_guide_2020
https://www.nxtbook.com/nxtbooks/orlandocvb/creativemeetings1920
https://www.nxtbook.com/nxtbooks/orlandocvb/attendeeguide2019
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2018
https://www.nxtbook.com/nxtbooks/orlandocvb/attendeeguide2018
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2018-ch
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2018-de
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2018-ussp
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2018-uk
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2018-po
https://www.nxtbook.com/nxtbooks/orlandocvb/YearInReview2016
https://www.nxtbook.com/nxtbooks/orlandocvb/tourandtravel2018
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2017
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2017-de
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2017-ch
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2017-po
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2017-ussp
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2017-uk
https://www.nxtbook.com/nxtbooks/orlandocvb/tourandtravel2017
https://www.nxtbook.com/nxtbooks/orlandocvb/creativemeetings1617
https://www.nxtbook.com/nxtbooks/orlandocvb/attendeeguide2016
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2016-de
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2016-eng
https://www.nxtbook.com/nxtbooks/orlandocvb/destinationorlando2016
https://www.nxtbook.com/nxtbooks/orlandocvb/meetingservices
https://www.nxtbook.com/nxtbooks/orlandocvb/tourandtravel2016
https://www.nxtbook.com/nxtbooks/orlandocvb/attendeeguide2015
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2015-ussp
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2015-ltsp
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2015-po
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2015-fr
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2015-ch
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2015-de
https://www.nxtbook.com/nxtbooks/orlandocvb/ovg2015-uk
https://www.nxtbook.com/nxtbooks/orlandocvb/meetings2015
https://www.nxtbook.com/nxtbooks/orlandocvb/tourandtravel2015
https://www.nxtbook.com/nxtbooks/orlandocvb/meetingsinsert2012
https://www.nxtbook.com/nxtbooks/orlandocvb/attendeeguide2011
https://www.nxtbook.com/nxtbooks/orlandocvb/canadianinsert2010
https://www.nxtbookmedia.com