Global Communications SOCIAL MEDIA GROWTH Visit Orlando's social media channels serve as the voice of our destination to visitors - past, present and future - and also showcase new reasons for them to choose Orlando. Our Facebook, Twitter and YouTube pages, as well as our leisure blog on the Visit Orlando website, were buzzing with activity in 2016, as the team focused on two priorities: 1. Creating fresh, innovative content about the destination. 2. Engaging consumers to influence their vacation planning. Our social media efforts generated record growth and engagement levels with consumers on multiple channels. Facebook, especially, continued to be a strong platform for spreading our messages, as Visit Orlando's number of followers eclipsed 1.1. million. Orlando's 2016 Accolades The power of third-party endorsements continued to make us an attractive destination for visitors. * AAA: Top domestic "Summer Travel Destination for 2016." * Forbes: Leading destination among the "20 Most Affordable Cities for Family Travel." * Orbitz: No. 1 "Spring Break Destination" in the world. * U.S. News & World Report: One of the Top 5 destinations for "Best Family Vacations." * Kayak 2016 Traveler Guide: No. 1 among "Top 10 Family Destinations." * TripAdvisor: No. 3 "Traveler's Choice Destination" in the United States. Visit Orlando | Year in Review 19http://visitorlando.com