Outdoor Retailer - Summer 2016 - 53
THE RECIPE TO
HALF-MOON OUTFITTERS'
SUCCESS-ITS
SPECIAL SAUCE,
TO USE BUSINESS
JARGON-IS ON THE WALL.
Richard "Beezer" Molten, the Charleston, South Carolinabased company's 48-year-old founder, keeps it there in his
office, behind his chair, in broad daylight, for anybody who
walks in to see. ΒΆ A casual observer wouldn't recognize this
thing as the recipe for the company's special sauce. This
recipe doesn't list the ingredients or the amounts in tablespoons. It's not a list, period. This thing-a three-foot-byfive-foot cork bulletin board covered with pictures, lists,
and other paper tidbits-is a recipe for the special sauce.
It shows, in two colorful dimensions, the reasons why
Half-Moon Outfitters is a retail success story and why, for
23 years, the company has been a leader in its field, with
nine stores in two states and a thriving online presence.
The bulletin board depicts the very stuff that
inspires Molten most-the stuff that makes
him want to succeed. Family is number one:
Emily, his wife, and their three kids, Camille,
12, Wylly, 10, and Zoe, 8, and Olive the labradoodle. Favorite outdoor hangouts, including Mexico, Nicaragua, the Carolina Coast.
Postcards from dear friends traveling abroad.
Posters of popular and up-and-coming rock
bands that have played acoustic sets on HalfMoon's climbing-wall/stage. There's even a
handwritten poem on a scrap of paper, Walt
Whitman's "Song of the Open Road."
This is the flotsam and jetsam that dreams
are made of. It's what makes him human.
Whenever Molten doubts a business move or
needs a hit of inspiration, he turns his chair
and looks at the corkboard. "It works," Molten
says. "Of course, but not as well as actually going surfing with my kids. Still, it can get you
through a tough day."
Well, not everything is there. Another object
of inspiration in the form of a framed shrine
hangs on the other wall in the form of a magazine article Molten wrote about Paul Horner,
his best friend and paddling buddy who died
in 2002 while kayaking dangerous whitewater in Ecuador. This shrine reminds Molten
about the importance of human connection
and, more important, the value of the moment.
"Human connection and this moment-they
are the only things we have. It's important to
understand this. Business owners need to understand this. The only things that matter are
family, friends, and the here and now. Maybe
LIVING THE DREAM
Molten built an outdoor
store with a boutiqueminded ethic. But he still
lives the outdoor
paradigm, finding time to
explore and advocate for
the waterways and open
spaces near home.
Summer 2016 / OUTDOOR RETAILER 53
Outdoor Retailer - Summer 2016
Table of Contents for the Digital Edition of Outdoor Retailer - Summer 2016
Outdoor Retailer - Summer 2016
Contents
The Pulse
Nitty Gritty
Case Study
Big Picture
Global Perspective
Ideas
The Voice
Thom Hill
Brian Jones
National Parks
Half-Moon Outfitters
Mountain Crossings
Bread+Butter
Standup Paddleboards
Know Your Customer
Yoga Pants
Up Front
The View
How I Got Here
#Replife
From the Road
Closer
Outdoor Retailer - Summer 2016 - Outdoor Retailer - Summer 2016
Outdoor Retailer - Summer 2016 - Cover2
Outdoor Retailer - Summer 2016 - 1
Outdoor Retailer - Summer 2016 - 2
Outdoor Retailer - Summer 2016 - 3
Outdoor Retailer - Summer 2016 - Contents
Outdoor Retailer - Summer 2016 - 5
Outdoor Retailer - Summer 2016 - 6
Outdoor Retailer - Summer 2016 - 7
Outdoor Retailer - Summer 2016 - 8
Outdoor Retailer - Summer 2016 - 9
Outdoor Retailer - Summer 2016 - The Pulse
Outdoor Retailer - Summer 2016 - 11
Outdoor Retailer - Summer 2016 - Nitty Gritty
Outdoor Retailer - Summer 2016 - 13
Outdoor Retailer - Summer 2016 - 14
Outdoor Retailer - Summer 2016 - 15
Outdoor Retailer - Summer 2016 - 16
Outdoor Retailer - Summer 2016 - 17
Outdoor Retailer - Summer 2016 - 18
Outdoor Retailer - Summer 2016 - 19
Outdoor Retailer - Summer 2016 - Case Study
Outdoor Retailer - Summer 2016 - 21
Outdoor Retailer - Summer 2016 - 22
Outdoor Retailer - Summer 2016 - 23
Outdoor Retailer - Summer 2016 - Big Picture
Outdoor Retailer - Summer 2016 - 25
Outdoor Retailer - Summer 2016 - 26
Outdoor Retailer - Summer 2016 - 27
Outdoor Retailer - Summer 2016 - Global Perspective
Outdoor Retailer - Summer 2016 - 29
Outdoor Retailer - Summer 2016 - Ideas
Outdoor Retailer - Summer 2016 - The Voice
Outdoor Retailer - Summer 2016 - 32
Outdoor Retailer - Summer 2016 - 33
Outdoor Retailer - Summer 2016 - 34
Outdoor Retailer - Summer 2016 - 35
Outdoor Retailer - Summer 2016 - Thom Hill
Outdoor Retailer - Summer 2016 - 37
Outdoor Retailer - Summer 2016 - Brian Jones
Outdoor Retailer - Summer 2016 - 39
Outdoor Retailer - Summer 2016 - National Parks
Outdoor Retailer - Summer 2016 - 41
Outdoor Retailer - Summer 2016 - 42
Outdoor Retailer - Summer 2016 - 43
Outdoor Retailer - Summer 2016 - 44
Outdoor Retailer - Summer 2016 - 45
Outdoor Retailer - Summer 2016 - 46
Outdoor Retailer - Summer 2016 - 47
Outdoor Retailer - Summer 2016 - 48
Outdoor Retailer - Summer 2016 - 49A
Outdoor Retailer - Summer 2016 - 49D
Outdoor Retailer - Summer 2016 - 49G
Outdoor Retailer - Summer 2016 - 49H
Outdoor Retailer - Summer 2016 - 49
Outdoor Retailer - Summer 2016 - Half-Moon Outfitters
Outdoor Retailer - Summer 2016 - 51
Outdoor Retailer - Summer 2016 - 52
Outdoor Retailer - Summer 2016 - 53
Outdoor Retailer - Summer 2016 - 54
Outdoor Retailer - Summer 2016 - 55
Outdoor Retailer - Summer 2016 - 56
Outdoor Retailer - Summer 2016 - 57
Outdoor Retailer - Summer 2016 - 58
Outdoor Retailer - Summer 2016 - 59
Outdoor Retailer - Summer 2016 - 60
Outdoor Retailer - Summer 2016 - 61
Outdoor Retailer - Summer 2016 - Mountain Crossings
Outdoor Retailer - Summer 2016 - 63
Outdoor Retailer - Summer 2016 - 64
Outdoor Retailer - Summer 2016 - 65
Outdoor Retailer - Summer 2016 - 66
Outdoor Retailer - Summer 2016 - 67
Outdoor Retailer - Summer 2016 - 68
Outdoor Retailer - Summer 2016 - 69
Outdoor Retailer - Summer 2016 - 70
Outdoor Retailer - Summer 2016 - Bread+Butter
Outdoor Retailer - Summer 2016 - Standup Paddleboards
Outdoor Retailer - Summer 2016 - 73
Outdoor Retailer - Summer 2016 - 74
Outdoor Retailer - Summer 2016 - 75
Outdoor Retailer - Summer 2016 - Know Your Customer
Outdoor Retailer - Summer 2016 - 77
Outdoor Retailer - Summer 2016 - 78
Outdoor Retailer - Summer 2016 - 79
Outdoor Retailer - Summer 2016 - Yoga Pants
Outdoor Retailer - Summer 2016 - 81
Outdoor Retailer - Summer 2016 - 82
Outdoor Retailer - Summer 2016 - 83
Outdoor Retailer - Summer 2016 - Up Front
Outdoor Retailer - Summer 2016 - 85
Outdoor Retailer - Summer 2016 - The View
Outdoor Retailer - Summer 2016 - 87
Outdoor Retailer - Summer 2016 - 88
Outdoor Retailer - Summer 2016 - 89
Outdoor Retailer - Summer 2016 - 90
Outdoor Retailer - Summer 2016 - 91
Outdoor Retailer - Summer 2016 - 92
Outdoor Retailer - Summer 2016 - How I Got Here
Outdoor Retailer - Summer 2016 - 94
Outdoor Retailer - Summer 2016 - 95
Outdoor Retailer - Summer 2016 - #Replife
Outdoor Retailer - Summer 2016 - 97A
Outdoor Retailer - Summer 2016 - 97B
Outdoor Retailer - Summer 2016 - 97
Outdoor Retailer - Summer 2016 - 98
Outdoor Retailer - Summer 2016 - 99
Outdoor Retailer - Summer 2016 - 100
Outdoor Retailer - Summer 2016 - 101
Outdoor Retailer - Summer 2016 - From the Road
Outdoor Retailer - Summer 2016 - 103
Outdoor Retailer - Summer 2016 - Closer
Outdoor Retailer - Summer 2016 - Cover3
Outdoor Retailer - Summer 2016 - Cover4
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