KNOWYOUR CUSTOMER: Sustained Activity Who are They? People in this category push it-maybe not at race pace (or maybe so), but their activity is sustained. What do They Need? These customers are looking for something highly technical with the ability to wick moisture away quickly and keep their skin feeling as dry as possible. Again, layering right for the temperature, sun exposure and activity are just as important as the base layer. : HIS : HERS MAKE THE SALE: L SmartWool NTS Micro 150 Crew MSRP $75 R SmartWool NTS Micro 150 Bottom MSRP $75 L Helly Hansen Dry Elite 2.0 LS MSRP $ 70 R Helly Hansen Dry Elite 2.0 PANT MSRP $60 Winter 2016 / OUTDOOR RETAILER 57