Outdoor Retailer - Winter 2016 - 59

Insulators / BREAD+BUTTER

KNOWYOUR CUSTOMER:

High
Activity

Who Are They? Individuals
in this group need a jacket that
moves well with them. It also
must be easy to take off and put
back on as their activity level goes
up and down.
What Do They Need? These
jackets offer good heat retention
but are also less bulky, easy to slip
in and out of in a hurry and are
more comfortable. Common uses
of these jackets are fair-weather
skiing and snowboarding, winter
hikes, snow shoveling, camping
and chopping wood.

KNOWYOUR CUSTOMER:

Sustained
Activity

Who Are They? The weather is
going to need to be very cold before this group grabs an insulation layer. When they do, they are
going to want few restrictions in
mobility since they will be running, skinning, power hiking or
climbing vertical ice.
What Do They Need? Again,
once this customer is in the midst
of activity, they will want to minimize shedding and adding layers.
(And they will also most likey
want one of the jackets from the
first group when they begin to
cool down.)

: HIS
Black Diamond Hot
Forge Hybrid Hoody
MSRP $249

MAKE THE SALE

MAKE THE SALE

: HIS
Ibex Wool Aire Hoody
MSRP $275

: HERS
Montane Prism Jacket
MSRP $133.33

: HERS
Mountain Hardwear
Thermostatic Jacket
MSRP $185

Winter 2016 / OUTDOOR RETAILER 59



Outdoor Retailer - Winter 2016

Table of Contents for the Digital Edition of Outdoor Retailer - Winter 2016

Outdoor Retailer - Winter 2016
Contents
The Pulse
Nitty Gritty
Case Study
Global Perspective
Big Picture
Ideas
The Conversation
Mike Donohue
Andrea Westerlind
The Hotlist
The Tannery
Playchecks
Bread+Butter
Hardgoods
Baselayers
Insulators
Hot Sellers
The View
How I Got Here
The Rep Life
From the Road
Closer
Outdoor Retailer - Winter 2016 - Outdoor Retailer - Winter 2016
Outdoor Retailer - Winter 2016 - Cover2
Outdoor Retailer - Winter 2016 - 1
Outdoor Retailer - Winter 2016 - 2
Outdoor Retailer - Winter 2016 - 3
Outdoor Retailer - Winter 2016 - Contents
Outdoor Retailer - Winter 2016 - 5
Outdoor Retailer - Winter 2016 - 6
Outdoor Retailer - Winter 2016 - 7
Outdoor Retailer - Winter 2016 - 8
Outdoor Retailer - Winter 2016 - 9
Outdoor Retailer - Winter 2016 - 10
Outdoor Retailer - Winter 2016 - The Pulse
Outdoor Retailer - Winter 2016 - Nitty Gritty
Outdoor Retailer - Winter 2016 - 13
Outdoor Retailer - Winter 2016 - 14
Outdoor Retailer - Winter 2016 - 15
Outdoor Retailer - Winter 2016 - Case Study
Outdoor Retailer - Winter 2016 - 17
Outdoor Retailer - Winter 2016 - 18
Outdoor Retailer - Winter 2016 - 19
Outdoor Retailer - Winter 2016 - Global Perspective
Outdoor Retailer - Winter 2016 - 21
Outdoor Retailer - Winter 2016 - Big Picture
Outdoor Retailer - Winter 2016 - 23
Outdoor Retailer - Winter 2016 - 24
Outdoor Retailer - Winter 2016 - 25
Outdoor Retailer - Winter 2016 - Ideas
Outdoor Retailer - Winter 2016 - The Conversation
Outdoor Retailer - Winter 2016 - 28
Outdoor Retailer - Winter 2016 - 29
Outdoor Retailer - Winter 2016 - 30
Outdoor Retailer - Winter 2016 - 31
Outdoor Retailer - Winter 2016 - Mike Donohue
Outdoor Retailer - Winter 2016 - 33
Outdoor Retailer - Winter 2016 - Andrea Westerlind
Outdoor Retailer - Winter 2016 - 35
Outdoor Retailer - Winter 2016 - The Hotlist
Outdoor Retailer - Winter 2016 - 37
Outdoor Retailer - Winter 2016 - 38
Outdoor Retailer - Winter 2016 - 39
Outdoor Retailer - Winter 2016 - 40
Outdoor Retailer - Winter 2016 - 41
Outdoor Retailer - Winter 2016 - The Tannery
Outdoor Retailer - Winter 2016 - 43
Outdoor Retailer - Winter 2016 - 44
Outdoor Retailer - Winter 2016 - 45
Outdoor Retailer - Winter 2016 - Playchecks
Outdoor Retailer - Winter 2016 - 47
Outdoor Retailer - Winter 2016 - 48
Outdoor Retailer - Winter 2016 - Bread+Butter
Outdoor Retailer - Winter 2016 - Hardgoods
Outdoor Retailer - Winter 2016 - 51
Outdoor Retailer - Winter 2016 - 52
Outdoor Retailer - Winter 2016 - 53
Outdoor Retailer - Winter 2016 - Baselayers
Outdoor Retailer - Winter 2016 - 55
Outdoor Retailer - Winter 2016 - 56
Outdoor Retailer - Winter 2016 - 57
Outdoor Retailer - Winter 2016 - Insulators
Outdoor Retailer - Winter 2016 - 59
Outdoor Retailer - Winter 2016 - Hot Sellers
Outdoor Retailer - Winter 2016 - 61
Outdoor Retailer - Winter 2016 - 62
Outdoor Retailer - Winter 2016 - 63
Outdoor Retailer - Winter 2016 - The View
Outdoor Retailer - Winter 2016 - 65
Outdoor Retailer - Winter 2016 - 66
Outdoor Retailer - Winter 2016 - 67
Outdoor Retailer - Winter 2016 - 68
Outdoor Retailer - Winter 2016 - 69
Outdoor Retailer - Winter 2016 - 70
Outdoor Retailer - Winter 2016 - 71
Outdoor Retailer - Winter 2016 - How I Got Here
Outdoor Retailer - Winter 2016 - 73
Outdoor Retailer - Winter 2016 - The Rep Life
Outdoor Retailer - Winter 2016 - 75
Outdoor Retailer - Winter 2016 - From the Road
Outdoor Retailer - Winter 2016 - 77
Outdoor Retailer - Winter 2016 - 78
Outdoor Retailer - Winter 2016 - 79
Outdoor Retailer - Winter 2016 - Closer
Outdoor Retailer - Winter 2016 - Cover3
Outdoor Retailer - Winter 2016 - Cover4
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