Outdoor Retailer - Winter 2016 - 75
me and give it to distributors (QBP, BTI) so they wouldn't have to pay me
commission. I'm not telling a sob story. This happens to reps often."
What can reps do to create better relationships with retailers?
"Better communication is always key. Just staying in contact makes everything smoother ... kind of like in real life, too."
What can retailers do better to get the most out of their reps?
"Ask us to help. If you need us for something, just ask. We can get a
bunch done, if we just know about it."
Tell us a crazy story from the road.
"Once, I did a bike trip on the North Rim of the Grand Canyon with
Willy W. from Kona. It all started out normal-well normal for us-
except for the fact that Willy has a broken leg and has to be the designated driver the whole time (scary knowing that he normally consumes
the most alcohol out of all of us on the trip). But we spent day after day
camping and riding. We stayed up late drinking, and then woke up and
got back on the bikes. Then we figured out that a car jack can be used to
take down dead trees ..."
Any shops in particular where you have built lasting relationships
that go beyond the business side of things?
"Oh for sure. We deal with these retailers on a constant basis, they become our network. We go on camping trips, dirt bike rides, mountain
bike rides, SUP trips, fishing. We see these people all over, and they usually have the same interests as we do. So let's product test things together
and have fun. The outdoors is our golf course."
What's your favorite place to eat on the road in your territory?
"Good Mexican can be found in many places, usually the worse it looks
the better it is. The Red Iguana in Salt Lake City is a must stop and worth
the wait. Love Muffin and Moab Diner rule that town. But the best place
is a great campsite with the grill going after stopping at a small-town
butcher shop."
Any last words of advice for retailers looking to succeed in the current outdoor-industry climate?
"Have patience. Don't be afraid to try something that others won't. If you
wait for the line to grow big and then bring it on, you're just following
trends. Set the trends." O.R.
Winter 2016 / OUTDOOR RETAILER 75
Outdoor Retailer - Winter 2016
Table of Contents for the Digital Edition of Outdoor Retailer - Winter 2016
Outdoor Retailer - Winter 2016
Contents
The Pulse
Nitty Gritty
Case Study
Global Perspective
Big Picture
Ideas
The Conversation
Mike Donohue
Andrea Westerlind
The Hotlist
The Tannery
Playchecks
Bread+Butter
Hardgoods
Baselayers
Insulators
Hot Sellers
The View
How I Got Here
The Rep Life
From the Road
Closer
Outdoor Retailer - Winter 2016 - Outdoor Retailer - Winter 2016
Outdoor Retailer - Winter 2016 - Cover2
Outdoor Retailer - Winter 2016 - 1
Outdoor Retailer - Winter 2016 - 2
Outdoor Retailer - Winter 2016 - 3
Outdoor Retailer - Winter 2016 - Contents
Outdoor Retailer - Winter 2016 - 5
Outdoor Retailer - Winter 2016 - 6
Outdoor Retailer - Winter 2016 - 7
Outdoor Retailer - Winter 2016 - 8
Outdoor Retailer - Winter 2016 - 9
Outdoor Retailer - Winter 2016 - 10
Outdoor Retailer - Winter 2016 - The Pulse
Outdoor Retailer - Winter 2016 - Nitty Gritty
Outdoor Retailer - Winter 2016 - 13
Outdoor Retailer - Winter 2016 - 14
Outdoor Retailer - Winter 2016 - 15
Outdoor Retailer - Winter 2016 - Case Study
Outdoor Retailer - Winter 2016 - 17
Outdoor Retailer - Winter 2016 - 18
Outdoor Retailer - Winter 2016 - 19
Outdoor Retailer - Winter 2016 - Global Perspective
Outdoor Retailer - Winter 2016 - 21
Outdoor Retailer - Winter 2016 - Big Picture
Outdoor Retailer - Winter 2016 - 23
Outdoor Retailer - Winter 2016 - 24
Outdoor Retailer - Winter 2016 - 25
Outdoor Retailer - Winter 2016 - Ideas
Outdoor Retailer - Winter 2016 - The Conversation
Outdoor Retailer - Winter 2016 - 28
Outdoor Retailer - Winter 2016 - 29
Outdoor Retailer - Winter 2016 - 30
Outdoor Retailer - Winter 2016 - 31
Outdoor Retailer - Winter 2016 - Mike Donohue
Outdoor Retailer - Winter 2016 - 33
Outdoor Retailer - Winter 2016 - Andrea Westerlind
Outdoor Retailer - Winter 2016 - 35
Outdoor Retailer - Winter 2016 - The Hotlist
Outdoor Retailer - Winter 2016 - 37
Outdoor Retailer - Winter 2016 - 38
Outdoor Retailer - Winter 2016 - 39
Outdoor Retailer - Winter 2016 - 40
Outdoor Retailer - Winter 2016 - 41
Outdoor Retailer - Winter 2016 - The Tannery
Outdoor Retailer - Winter 2016 - 43
Outdoor Retailer - Winter 2016 - 44
Outdoor Retailer - Winter 2016 - 45
Outdoor Retailer - Winter 2016 - Playchecks
Outdoor Retailer - Winter 2016 - 47
Outdoor Retailer - Winter 2016 - 48
Outdoor Retailer - Winter 2016 - Bread+Butter
Outdoor Retailer - Winter 2016 - Hardgoods
Outdoor Retailer - Winter 2016 - 51
Outdoor Retailer - Winter 2016 - 52
Outdoor Retailer - Winter 2016 - 53
Outdoor Retailer - Winter 2016 - Baselayers
Outdoor Retailer - Winter 2016 - 55
Outdoor Retailer - Winter 2016 - 56
Outdoor Retailer - Winter 2016 - 57
Outdoor Retailer - Winter 2016 - Insulators
Outdoor Retailer - Winter 2016 - 59
Outdoor Retailer - Winter 2016 - Hot Sellers
Outdoor Retailer - Winter 2016 - 61
Outdoor Retailer - Winter 2016 - 62
Outdoor Retailer - Winter 2016 - 63
Outdoor Retailer - Winter 2016 - The View
Outdoor Retailer - Winter 2016 - 65
Outdoor Retailer - Winter 2016 - 66
Outdoor Retailer - Winter 2016 - 67
Outdoor Retailer - Winter 2016 - 68
Outdoor Retailer - Winter 2016 - 69
Outdoor Retailer - Winter 2016 - 70
Outdoor Retailer - Winter 2016 - 71
Outdoor Retailer - Winter 2016 - How I Got Here
Outdoor Retailer - Winter 2016 - 73
Outdoor Retailer - Winter 2016 - The Rep Life
Outdoor Retailer - Winter 2016 - 75
Outdoor Retailer - Winter 2016 - From the Road
Outdoor Retailer - Winter 2016 - 77
Outdoor Retailer - Winter 2016 - 78
Outdoor Retailer - Winter 2016 - 79
Outdoor Retailer - Winter 2016 - Closer
Outdoor Retailer - Winter 2016 - Cover3
Outdoor Retailer - Winter 2016 - Cover4
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