Contents: Features P. 36 ALL IN THE FAMILY Jeremy and Dana Davis used to just work at Tuscon, Arizona's iconic Summit Hut-now they own the place. But what does it take to put success in a succession story? It's a little like running a family, and a little like waging a war. But most of all, it's about connecting with the community. P. 45 ORIGIN STORIES At Outdoor Retailer last winter, we sat down for a roundtable discussion with five succesful shop owners from across the country. We aksed them to share how they got started in the business, how everything has changed, and what they would say to the next generation. P. POWER COUPLE Jeremy and Dana may be yin and yang in the store, but they share a love for downtime in the desert. See page 36. 50 THE NEW MAIN ST. We keep hearing about how the $887 billion recreation economy is good for business- but where's the proof? To that end, we profile five small towns that have turned their backs on outdated industries and dedicated themselves to the bigger returns of outdoor recreation. ON THE COVER: SUMMER 2017 Issue No.4 2 OUTDOOR RETAILER / Summer 2017 Dana and Jeremy pose in her 1969 Toyota Land Cruiser FJ40, which Jeremy and their son Ethan gave to her as a Mother's Day gift. Photographed by Andrew Kornylak Inset photo by Emily Drinkwater Photograph by Andrew Kornylak